MSC in Global Digital Marketing

Tokom ovog kursa, razvijaćete razumevanje ponašanja potrošača i primenjivati svoje znanje u okviru efikasnih marketinških strategija. Sa fokusom na savremene marketinške platforme, naučićete kako da iskoristite niz digitalnih kanala za vođenje uspešnih kampanja.
Istražite niz globalnih tema digitalnog marketinga, uključujući:

• ključne teorije i prakse međunarodne trgovine
• digitalne kanale uključujući PPC i društvene mreže, kao i SEO
• analizu i prikupljanje podataka u globalnoj ekonomiji
• spoljne faktore koji utiču na međunarodni biznis i preduzetničke firme

I prema kraju vaših studija, razvijaćete istraživački izveštaj o temi od interesa u okviru globalnog digitalnog marketinga – demonstrirajući svoje viši nivo veština u marketingu, istraživanju i komunikaciji.

The University of Essex Online delivers 100% online and part-time courses in business, computing, education, health, law, criminology and psychology. The qualifications we offer include CertHEs and Bachelors degrees at the undergraduate level, and PG Certs, PG Dips and Masters degrees at postgraduate level, with study durations ranging from 8 months to 4 years.

You can study with us from anywhere with an internet connection and at a time that suits your schedule best. Your course will be delivered through a state-of-the-art virtual learning environment (VLE), which provides you with 24/7 access to high-quality resources, including lecture casts, discussion forums, live seminars and Q&A sessions, as well as extensive eLibrary.

Even your assessments will be completed entirely online – none of our courses has a requirement to travel to testing facilities or exam centres. In fact, the majority of our courses don’t have exams at all! For the few courses that have exam requirements, we use a virtual proctoring system that enables you to sit academically rigorous exams from the comfort of your own home. Otherwise, you’ll be completing written assignments, taking part in discussion forums or writing reflective journal entries.

Whether you're an experienced professional looking to progress your career or a recent graduate who wants to boost their CV, online study is a cost-effective, convenient and flexible way to get ahead.

Why study with us?

We are one of the longest-running providers of 100% online degrees in the UK. All our courses are specifically designed for online delivery, combining gold standard teaching with the latest technology and enabling you to gain a top-class education from anywhere in the world.

We achieved a gold rating in the government’s Teaching Excellence Framework (TEF 2018) for delivering consistently outstanding teaching, learning and outcomes for our students. With an 89% satisfaction rating, we are also the highest-rated online-only provider in the National Student Survey (NSS 2020).

Our online tutors are leading authorities and specialists in their respective fields. They are passionate about what they teach and combine their knowledge of industry practice with high-quality academic delivery, offering you an unparalleled learning experience.

Our team of dedicated student advisers and study skills specialists provide world-class mentoring and academic support to you from your first day to graduation. The team will be on hand to help and guide you as you progress through your studies. Whatever the question or issue, they will work with you to find a solution.

All our qualifications are awarded and validated by the University of Essex, an award-winning university with a 50-year heritage of teaching and research excellence. Upon completing your studies, you’ll be invited to graduate from the University of Essex’s Colchester campus. You will receive the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.

Pored toga, moraćete da položite svoj prvi zadatak koji je postavljen tokom vašeg dvonedeljnog uvodnog perioda kursa kako biste nastavili sa svojim studijama.

Akademski ulazni put Da biste zadovoljili zahteve akademskog ulaznog puta za naš MSc Global Digital Marketing, kao minimum morate imati dodiplomski stepen sa odobrene institucije, ekvivalentan britanskoj časti, ili relevantnu profesionalnu kvalifikaciju nivoa 6.

Ulazni put kroz radno iskustvo Da biste zadovoljili zahteve ulaznog puta kroz radno iskustvo za naš MSc Global Digital Marketing, kao minimum morate imati najmanje tri godine relevantnog radnog iskustva.

Zahtevi za poznavanje engleskog jezika Pošto se naši kursevi izvode na engleskom jeziku, potrebna je visoka razina poznavanja engleskog jezika. Ako engleski nije vaš maternji jezik, vaše znanje engleskog treba da bude ekvivalentno IELTS (Akademski) rezultatu od 6.5. Ne brinite ako nemate IELTS ili ekvivalentnu kvalifikaciju – nudimo besplatni online test engleskog jezika kako bismo procenili vaše znanje.

• Designated for postgraduate student loans in England.
• Simple monthly payment plan available, enabling you to spread the cost over the duration of your studies.
• Full payment discount of 5% if you pay upfront.
• Regional scholarship available for international students based overseas in eligible countries.
• Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online.
• 10% corporate discount available when three or more of your employees study with us.

Please note, a maximum of two discounts or scholarships can be applied. The corporate discount can only be used in combination with our upfront payment discount, but not in conjunction with any other discount or scholarship. Find out more information about our discounts and scholarships.

Preduzeća u svim sektorima trebaju talentovane marketinške stručnjake koji će im pomoći da se istaknu i prošire svoj tržišni udeo. Bilo da se nadate da ćete preći u marketinšku ulogu unutar svoje trenutne industrije ili napredovati u svojoj postojećoj marketinškoj karijeri, ovaj kurs će vam pružiti niz relevantnih tehničkih i prenosivih veština.

Nazivi poslova za koje se možete prijaviti uključuju: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director ili Content Creator.

Sticanje postdiplomske kvalifikacije na Univerzitetu Essex Online takođe vas postavlja u dobar položaj za vaše karijerne izglede. Rezultati naše ankete među studentima iz 2021. godine pokazali su:

• 92% studenata je reklo da im je kurs pomogao da razviju svoje istraživačke veštine
• 89% studenata kaže da se njihovo studiranje uklapa u njihove buduće planove
• Gotovo 60% je reklo da je njihovo studiranje imalo pozitivan uticaj na njihovu karijeru
• 25% studenata je videlo povećanje plata do 10%