BSc (Hons) Marketing (Digital)

From social media to search engines, mobile apps to viral marketing – how customers interact with brands is changing beyond all recognition. With digital marketing pivotal to every forward-thinking organisation, this degree is an opportunity to get yourself noticed.

Why choose this course?

Marketing at Derby is ranked Top 10 in the Guardian University Guide 2020. Draw on your own experiences as an avid digital consumer and transform them into a rewarding career. BSc (Hons) Marketing (Digital) equips you to harness latest thinking, technologies, tools and platforms to help organisations communicate in compelling and eye-catching ways.

Is this course for you?

With many employers seeking marketing input from the ‘born digital’ generation, this course is a smart choice. It’s accredited by the Chartered Institute of Marketing so you could enhance your credibility by gaining exemptions from the CIM Diploma in Professional Marketing.

How you will learn

BSc (Hons) Marketing (Digital) promises hands-on learning at its most inspirational. You’ll get to grips with what’s new and next in social media, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing and digital analytics – all underpinned by core marketing, brand management and business principles.

Opportunities and experiences

Unleash your creativity on a placement or internship. Undertake Adobe and Google certification as part of your studies. Take part in major competitions. Network with marketing professionals. You’ll even receive a laptop to support your learning.

Careers and employability

Roles like digital account manager, social media manager, SEO analyst and e-commerce manager offer great prospects for the savvy marketing professional. With this degree on your CV, you’ll be all set to bring the digital revolution to the marketing strategy of any organisation.

Located in the heart of England, we are the only university in Derby and Derbyshire. We offer industry-relevant, expert teaching, from foundation and undergraduate degrees to postgraduate study and research.

We have a long and proud heritage of using our knowledge and innovation to support the prosperity of the city and region. We welcome, support and challenge all of our students to develop the blend of academic knowledge and practical skills they need to succeed in their chosen field. Our strong industry links, expert academics and real-world classroom facilities will equip and prepare you to fulfil your potential, whatever your background.