MSc Marketing Online

The MSc Marketing Online is ideal for those who wish to pursue, advance, or switch to a career in Marketing. This course is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments. Upon successful completion of this course, students studying in UK campuses or online will also be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (7C1V2) in addition to their MSc.

The course can be studied online or on campus. With modules developed specifically to meet the needs of today’s marketing challenges, upon graduation, you’ll be well placed to move up into a senior-level, international marketing role. The course is available to study both online and face to face, and full-time (1 year) or part-time (2 years).

94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2018/19 Graduate Outcomes data). Contains HESA Data © HESA 2021

ULaw Business School’s career-focused courses have been designed to help students gain the commercial skills and understanding that employers are looking for. We're so confident that you'll succeed with one of our Business Master’s courses that we offer you our Employment Promise. If you don’t get a job in the first 9 months after graduating, we’ll give you your course fees back - 50% as cashback and 50% as credit towards another course.*

*Terms and conditions apply.

Course Requirements

• 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
• International requirements - an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.

Course Details

Our MSc Marketing seeks to equip our students with the knowledge and skills required to develop cutting-edge marketing strategies in a national and global context during periods of both stability and uncertainty.

This course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalized learning experience. You will apply the theoretical concepts of marketing to real-life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, and employers and to undertake entrepreneurial activities.

You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data-driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behavior.

Course Information

Assessment

You will be assessed formally through a mix of individual assignments, group work, and Dissertation/Project work.

Structure

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

Course Modules

This course is available Full-Time (1 year) and Part-Time (2 years). For Full-Time study mode, students will complete 60 credits each semester, and for Part-Time 30 credits each semester.

• Global Business Strategy (15 credits)
• Innovation Management in a Digital Age (15 credits)
• Success Through Business Ethics (15 credits)
• Brand Management and Social Media (15 credits)
• Marketing and Digital Technologies (15 credits)
• Consumer Behaviour (15 credits)
• International Marketing (15 credits)
• Digital Marketing Analytics (15 credits)
• Strategies for the Digital Economy (15 credits)
• Business Project (45 credits)
• Professional Development (non-credit bearing)

How to Apply

You can apply for this course directly with the University.

With such close links between law and business, it makes sense that a specialist in legal education is well equipped to develop an excellent business school.

With a firm focus on practical learning, the University of Law Business School aims to make students employable and ready to succeed in the workplace. We pride ourselves on creating the right learning environment for you to achieve your business aspirations.

Rankings & accreditation

Many of The University of Law Business programmes are accredited by the prestigious Chartered Management Institute (CMI) and students will benefit from a CMI diploma in addition to their degree upon successful completion.

Students on accredited programmes will also gain free membership to the CMI for the duration of their course and for one year after completion. Benefits include access to the UK’s largest management library, access to the online resource portal, advice from hiring managers and access to the online CMI mentoring community.

Employability

Employability is at the heart of everything we do at the Business School.

Our employability team will provide you with one-to-one advice on how to successfully engage with business contacts from major UK recruiters such as IBM, Lloyds of London and Price Waterhouse Coopers (PwC), who you will meet through events, workshops and visits to organisations, enabling you to see first-hand how business operates in the real world.

Connections

Our track record and experience as the University of Law has enabled us to establish worldwide connections in the legal and business sectors, and it’s through these connections that we understanding how vital it is to have the chance to connect with prospective employers when you’re starting your career.

That’s why we’ve developed strong global relationships with businesses and employers to deliver excellent networking opportunities.

London location

Postgraduate programmes at The University of Law Business School are taught at our London Bloomsburycampus in the heart of the commercial hub of the capital and in one of London’s most vibrant areas.

Many of our courses are also available 100% online.

Our courses

The University of Law Business School offers a range of postgraduate programmes across the UK including:

• MSc Strategic Business Management
• MSc Leadership and Human Resource Management
• MSc International Marketing
• MSc Corporate Financial Management
• MSc Global Accounting

We also offer Master of Business Administration (MBA) courses which have been developed for professionals from any discipline who are looking to advance in their current role or enhance their career to progress into senior management and leadership roles.

We offer two programmes that allow you to specialise in International Law or Entrepreneurship.

• MBA Entrepreneurship
• MBA International Law

Many of our courses are also available 100% online.