Master strateške komunikacije

Programme overview

MSc in Strategic Communication is a two-year interdisciplinary Master’s programme. The programme provides theory, concepts and skills to operate and successfully work with communication in international environments. You will learn how communication is central for organisations of various kinds and how communication can be understood and used to achieve strategic goals and to ensure sustainable organisations.

The programme is based on a holistic approach to communication, which means that communication directed to different stakeholders, different means of communication and for various purposes are included. The programme provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication. The aim is to give in-depth knowledge about communication processes and how they are interrelated.

In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. Professionals need an in-depth understanding of strategic communication and its role in society.

The programme develops both a theoretical and practical understanding of strategic communication. Research and education are closely linked as all teachers are themselves educated to PhD level and are actively engaged in research. The programme promotes links with industry through close connections with leading practitioners, for example through guest lectures and case studies.

The programme is based on plenty of group assignments and presentations, allowing you to develop supplementary skills which are attractive to the job market. Working in international classes with fellow students from all over the world, you acquire cross-cultural competence and build networks important for a strategic communication professional.

The programme offers students solid theoretical knowledge, applied research methods, as well as skills pertaining to a range of current areas and challenges. During the third semester of the programme, it is possible to choose from elective courses in strategic communication to further develop your profile, to choose an internship course, or to apply for an exchange semester at one of Lund University’s international partner universities.

Lund University – Sweden's Top-Ranked University

Lund University was founded in 1666 and has 40 000 students and 8 000 employees. It offers more than 130 Master’s programmes and 10 Bachelor’s programmes taught in English .

Lund is Sweden’s most attractive study destination. The University offers one of the broadest ranges of programmes and courses in Scandinavia, based on cross-disciplinary and cutting-edge research. A degree from Lund University is a hallmark of quality both in Sweden and abroad.

Subject areas

Our nine faculties and many specialised research centres offer education in the following subject areas:

• Architecture & Design
• Area Studies
• Business, Economics & Management
• Engineering & Technology
• Environment & Sustainability
• Fine & Performing Arts
• Humanities & Languages
• Law
• Medicine & Health
• Science
• Service Management
• Social Sciences

Research

Lund is home to over 30 world-leading research environments and is home to two of Europe's largest materials research facilities: MAX IV (inaugurated in 2016) and ESS (to open in 2023). Lund University is also a member of the prestigious research-intensive university networks Universitas 21 (U21) , the League of European Research Universities (LERU) and the European University Alliance for Global Health (EUGLOH).

Teaching style

Critical thinking and freedom of mind are the cornerstones of academic life at Lund University. A focus on group work in more informal, open class environments facilitates learning, creates a dialogue and helps generate new ideas.

Lund is an international meeting place for students and researchers alike. This creates global class environments where students gain new cultural perspectives and can develop their international networks, which are highly valued by employers worldwide.

Students in Lund are given excellent opportunities for business interaction . The city of Lund has a unique, world-class environment for technology, knowledge, innovation and entrepreneurship and hosts an impressive breadth of international companies.

Student Life

Lund is the #1 choice for international students coming to Sweden and is considered the best student city in Sweden, with its unique combination of large social clubs (the historic 'nations'), student unions and the Academic Society creating a vibrant and active student life.

City of Lund

Located in southern Sweden, the city of Lund is just 10 minutes by train to Sweden’s third largest city, Malmö, and only 35 minutes by train to Copenhagen Airport in Denmark.

As one of the oldest cities in Sweden, dating back to 990, Lund is a city of contrasts where over 1 000 years of history blend with modern knowledge and ideas. In Lund, you find the charm of a small, picturesque, cobble-stoned city, side-by-side with big city attractions such as services, shopping, restaurants and cultural events. Lund is also home to major international companies such as Sony Mobile, Tetra Pak, Ericsson, Alfa Laval and Gambro.

English is widely spoken in Sweden and Lund (90% of Swedes are fluent) , meaning that you can experience a unique European culture without experiencing a language barrier.

Learn more about Lund University

For more information, please visit www.lunduniversity.lu.se

For more information, please visit You can also ask questions via our web form at lunduniversity.lu.se/degree-studies or find us on Instagram, LinkedIn, Twitter and YouTube. You can also listen to Lund University International Podcast!