Bachelor of Entertainment Business Management

Do you dream of producing the ultimate gig, the crowd screaming for more, knowing that it’s because you dreamt it, designed, managed it, and promoted it? From talent management to digital marketing, social media strategy, event planning, production, publishing, and distribution – Entertainment Business Management is about being an expert at what goes on behind the scenes.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people who matter, get real-world experience in stage and production management, music publishing, talent management, and event management, and gain an innate understanding of the entertainment industry and how to manage it. Also, join our Student Exchange at the Fontys Academy of Creative Industries in Holland. The choice and future is yours!

Explore content production, marketing, entrepreneurship, business planning, film and TV production management, tour and festival management, marketing, branding, negotiating contracts, copyright, and intellectual property with a Bachelor of Entertainment.

Create national promotional campaigns for products, artists, and events, manage external and in-house events, plan event logistics, and gain the hands-on production experience you will need to run any part of the industry with savvy business acumen and a strong network of contacts.

Graduate with the ability to identify strategies for selecting and acquiring artists, developing proposals for management companies, agents, and sponsors, feasibility studies, and touring plans, as well as the critical thinking and tech know-how to make it in the industry.

In only 2 years you can graduate with a Bachelor's degree thanks to our accelerated full-time course. Part-time study is also available to domestic students. International students may choose to complete the course in 3 years rather than the accelerated 2-year option.

JMC Academy is a specialist creative industries education institution with campuses in Sydney, Melbourne, and Brisbane. Established 40 years ago, it was Australia's first private college to qualify for accreditation in Audio Engineering, Digital Television, and Digital Multimedia.

Our creative community consists of students studying Music, Audio Engineering, Film, Entertainment Business, Visual Communications, Animation, Game Design and Acting. Students benefit from opportunities for collaboration and networking between disciplines, further preparing them for a long and satisfying career in the creative industries.

Our alumni are living out their passions through creative careers around the world, proving that it is possible to make a career out of doing what you love. We invite you to come and explore what a creative career may look like for you.

Why study at JMC Academy

At JMC Academy we are focused on providing opportunities for students to create, connect, and develop their craft in a supportive community. We keep our class sizes small so that we can get to know each student's aspirations, strengths, weaknesses, and creative voice. Our small course offering of specialist creative industries disciplines means we can regularly update and refine our courses and tech to be future-focused and relevant to industry developments. Our international network of like-minded institutions ensures we can benchmark our programs against international standards, ensuring our students are able to enter the workforce with confidence wherever in the world they go.