MSc Igra & Kreativna Strategija

Imagine and deploy the launch strategy for an innovative digital product.

The program is taught in English

• Gain expert knowledge of the strategic development of an innovative product
• Project-based learning, using real cases from the Creative School
• Develop your network in the games industry
• Teaching staff are experts in the video game industry
• Industry experience available to all students through placements in the video games industry

Course Overview

Strategic management of an innovative product:

• Create and implement a business plan
• Build an effective organization to launch and maintain a product
• Introduction to change management
• Fundamentals of the digital economy
• Manage a multidisciplinary international team

The RNCP Level 7 title "Creative Strategy Manager" is delivered at the end of the studies, based on the results obtained.

This Master's Degree validates the acquisition of business skills (hard skills), social skills (soft skills) and professional integration.

A pioneer in higher education for the past 21 years in the video game creative and technical industries, ISART Digital is an international school based in Paris, Nice and Montreal; and with a partnership with Tokyo University of Technology.

Ranked number 2 in the world (source: GAMEducation), ISART Digital offers degrees in 3 different universes: Creative School, Game Business School and Science & Tech School.

The Game Business School presents a new educational model, where future game industry professionals learn about global business notions (marketing, publishing, management, tech) unique to the video game industry. This industry is at the cutting edge of digital image creation, AI, and data technology, which are at the core of fields including finance, healthcare, fashion, education, automobiles, and aeronautics.

Our BBA Game & Creative Management will teach you about creative and digital project management, leading to jobs such as Associate Brand Manager/Marketing Manager, Junior Sales Manager, Junior Business Development Manager, Junior Creative Producer, Creative Coordinator, Data Analyst, Junior User Acquisition Manager, Junior Monetization Manager, Junior Project Manager, Associate Business Intelligence Manager.

Our MSc Game & Creative Strategy will help you master the processes in strategic management of an innovative digital project, leading to jobs such as Data Project Manager, User Acquisition Manager, Operations Manager, Product Owner, Business Owner, Brand Manager, Product Manager (incl. Live Ops), Project Manager, Line Producer, Creative Manager.