MSc Strategic Marketing

Developing the next generation of marketing leaders in a data-driven world

With the rise of digital technologies, social media, and a rapidly changing business environment, organizations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study, or Independent Research Project.

Drawing on our world-class marketing faculty and thought leaders in strategy, entrepreneurship, and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.

Imperial College London is consistently ranked among the top universities in the world and the Business School is a key player in business education, offering a full range of courses and degrees. As part of Imperial College London, a global leader in science and technology, we drive global business and social transformation through the fusion of business, technology, and an entrepreneurial mindset.

We combine innovative thinking and insight with new technology to develop solutions to real-world issues, benefiting businesses and improving society.

We inspire brilliant minds

As part of Imperial College London, a global leader in science and technology, we drive global business and social transformation through the fusion of business, technology, and an entrepreneurial mindset.

We combine innovative thinking and insight with new technology to develop solutions to real-world issues, benefiting businesses and improving society.

Our world-leading researchers pioneer practical solutions and their research excellence informs our postgraduate and Executive Education programmes. Our thought leadership is sought by governments, policy-makers, and global business leaders, who often partner with us on research projects.

We attract brilliant minds and provide the environment to foster innovative and entrepreneurial thinking, resulting in ground-breaking ideas that unlock business opportunities.

Our life-long professional development service and global alumni network ensure our graduates go on to have long and successful careers in various industries all over the world.

We inspire brilliant minds to be the world's future leaders of business and society.

Our vision

To benefit business and improve society through the power of innovative thinking.

Our mission

We inspire brilliant minds to be the world’s future leaders of business and society. We drive global business and social transformation through the fusion of business, technology, and an entrepreneurial mindset.

Our key themes

Our key themes shape our focus at Imperial College Business School. Explore to find out more about what's happening across research, teaching, events, programs, and publications.

Digital transformation

From artificial intelligence to blockchain, how technology is radically transforming business and society

Entrepreneurship

Understanding how to thrive in dynamic and uncertain entrepreneurial environments

Finance and institutional resilience

Helping to build more resilient businesses and a stronger global economy

Healthcare Key Theme

Healthcare management and policy Research-led health policy and practice that can combat disease and improve wellbeing

Social Responsibility

Sustainability and climate change Promoting inclusive and responsible business models for sustainable growth

Accreditations

Imperial College Business School is among just one percent of business schools worldwide to have been accredited by the three largest, and most influential, business school accreditation associations: AACSB, AMBA, and EQUIS. We are also one of the first business schools to receive a department-level Bronze Athena SWAN award from the Equality Challenge Unit, in recognition of our commitment to tackling gender inequality in higher education.