Primenjena medijska informatika (M.Sc.)

Training of experts for the conception, production, development and management of complex multimedia applications in the media informatics Master.

training objective

A number of information technology innovations have fundamentally changed communication in modern societies in recent years:

• Professional production technology was able to spread widely due to the extremely low prices. High-quality single lens reflex and system cameras with 4K resolution, special systems such as 360 degree cameras, powerful drones and computer graphics and post-production systems now enable professional video production on a comparatively low budget, as was only possible a few years ago in cinema and television productions.
• New generations of end devices such as smartphones with the highest audiovisual playback quality as well as VR and AR glasses have resulted in immersive media such as 360 degree and stereo videos from being a niche existence to standard media, especially among younger social classes.
• The attractive interaction possibilities with new end devices have not only promoted the spread of computer games. The entire network-based multimedia communication is developing massively through the inclusion of complex playful elements in directions such as edutainment and infotainment.
• The television broadcasters' monopoly on the distribution of audiovisual information has been broken. Today, it is mainly distributed via the Internet and mobile radio channels. Every company, every institution and many private individuals distribute specially produced audiovisual interactive media with more or less great effort.

These developments have a massive impact on current forms of communication in all areas of society such as entertainment, marketing and the transfer of knowledge and information. All companies and institutions have to face these challenges with extensive redesign and redesign of their offers and services. This leads to extensive areas of application by appropriately trained academics.

In the Applied Media Informatics (Master of Science) course, experts are trained in the design, production, development and management of relevant media and applications.

The Hochschule Schmalkalden University of Applied Sciences is a university of applied sciences in Thuringia. It is idyllically located on the edge of the Thuringian Forest. The green campus is undoubtedly one of the most beautiful in Thuringia and Germany. All facilities such as lecture halls, laboratories, cafeteria, library, residential complexes and sports facilities are within walking distance. The students benefit from the diverse opportunities that studying at the university offers here: international orientation, excellent teaching, a wide range of subjects, modern equipment, guaranteed living space and an attractive university town.

Study excellent and internationally

Under the umbrella of the five faculties of electrical engineering, mechanical engineering, computer science, economics and business law, the Hochschule Schmalkalden Sciences offers a wide range of study opportunities. The practical relevance and the good facilities at the university are the most frequently mentioned reasons for choosing to study in Schmalkalden. Forms of training such as project studies and practical phases are just as natural as small learning groups and close contact with the teachers.

All courses offer numerous opportunities to study abroad. The Hochschule Schmalkalden has a broad network of over 150 partner universities worldwide, which extend as far as Australia. Many students take the opportunity to study a semester abroad or do their internship in a foreign company and thus gain valuable experience. Particularly noteworthy is the possibility of obtaining a double degree at a foreign partner university: Master's students at the Faculty of Economics can obtain an MBA as a second degree in the USA, Canada or Spain free of charge.