These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It's a fine line between overwhelming an audience and getting lost in the fray. Good marketers understand this and know how to target customers while providing a return on investment for their clients. Full Sail's Digital Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.
Working professionals with at least five years of management and/or leadership experience may be eligible for Full Sail's credit-by-examination program. This option allows students to test out of up to five courses in their online Digital Marketing degree program. They'll work with their program director and admissions representative to determine which tests best fit their work experience and expertise.
Objective
The goal of the Digital Marketing Master of Science degree program is to develop leaders who can adapt to the ever-changing nature of the marketing industry and who understand how its fluidity affects consumer behavior. The program’s advanced academic phases provide students with a focused knowledge and understanding of digital marketing, search engine optimization, e-commerce, and the psychology of the online consumer. Completion of this degree program will greatly enhance your ability to develop and implement a cohesive digital marketing strategy. This program is designed to foster the development of highly trained individuals who want to develop careers in the field of digital marketing. The instruction received in this program provides students with the tools to help sustain a productive career path in the world of marketing.
We’re Different
Our degree programs are offered at a faster pace than traditional schools, so that students adapt to the 24/7 nature of their industries. You’re learning more in a shorter period of time, and starting out on your professional path earlier.