BA Međunarodni Menadžment Turizma

The ITM bachelor's program offers a wide range of options so that you can design your studies individually. The advantage: A course of study tailored to your own needs and professional ideas. The ITM course focuses on economic and global relationships in the field of tourism.

New market constellations are emerging in the course of diverse and dynamic change processes. And with it: new requirement profiles for tourism professionals, which require special skills and abilities in the increasingly global competition. A bachelor’s degree in ITM prepares you for these challenges in professional life, but you are also in demand.

The Bachelor ITM course includes a compulsory stay abroad to expand your international skills and give you the opportunity to optimally prepare for the demands of a global job market.

What does "ITM" stand for?

Since the 2004/2005 winter semester, our university has offered a degree in tourism. The standard period of study for the bachelor's degree in "International Tourism Management" is six semesters. The course concludes with the degree “Bachelor of Arts” (BA). You can start your studies in the winter semester (application deadline July 15).

I ... like international and interdisciplinary

• Compulsory (practical) semester abroad
• Interdisciplinary approach to tourism
• Subject-related language training (business English and Spanish)
• Cooperation with foreign universities (e.g. Argentina, China, France, Mexico, New Zealand, Norway, South Africa and many more)
• Events partly in English

T ... like tourism and team spirit

• Basic tourism training and specialization options according to interest
• Optimum choices thanks to a wide range of courses
• Training in presentation and communication techniques

M ... like management and methodical competence

• Management skills through a business focus
• Methodological competence through theoretical and practical use of market research methods

Reasons for studying tourism at the West Coast University of Applied Sciences

At the location of the West Coast University of Applied Sciences (between Hamburg and Sylt), tourism is an important economic sector. Schleswig-Holstein is one of the top 3 tourist destinations in Germany. A perfect environment for studying tourism in our Bachelor "International Tourism Management".

Committed lecturers and the family size of the university enable effective learning in small groups. The university's modern facilities also offer advantages. Thanks to its close links with practice, the German Institute for Tourism Research offers attractive research opportunities and a wide range of contacts with well-known companies - also for future career prospects.