MBA - Marketing Online

MBA — Marketing Concentration

Elevate your marketing skills to keep pace with today’s global business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). The online MBA in Marketing degree will prepare you to take the next step in your marketing management career.

Goals and Course Topics

If your job involves identifying new product opportunities, analyzing consumer behavior and/or communicating your company’s products and services, the Marketing MBA program will take your expertise to the next level and allow you to take online marketing courses. Marketing MBA graduates have the skills to develop evidence-based marketing strategies for global audiences.

Marketing MBA Concentrations

The online MBA Marketing program covers the same advanced business administration topics presented in the main-track MBA, plus specialized marketing courses in:

• Market research project design and analysis
• Brand management
• Marketing to global audiences
• Consumer behavior and marketing influence

The program ends with a capstone research project to allow you to demonstrate your mastery of key concepts and focus on a particular marketing area or problem of interest. Learning experiences throughout the program emphasize quantitative analysis and practical application of theoretical concepts.

MBA in Marketing Format

The MBA in Marketing program is formatted for in-depth study and accelerated completion. Students will take specialized online marketing courses. Small classes allow productive discussions and personal attention from your instructor.

Who This Marketing MBA Program Is For

The MBA in Marketing program is for working professionals from any background who hold a bachelor’s degree. We prefer applicants with official transcripts showing a 3.0 or higher GPA in the last 60 credits of bachelor degree study and at least three years of full-time work experience. You may be required to complete prerequisite courses if your bachelor’s degree is in a field unrelated to business or marketing. Contact us today or request more information on our MBA- Marketing program. Admissions requirements, transfer credit guidelines, and graduation requirements are outlined in our Catalog found at www.averett.edu. An Admissions Counselor will assist you with the admissions process for the MBA program. Official undergraduate transcripts evaluated by World Education Services (http://www.wes.org/) will need to be sent to the following address: Averett University, GPS Program, Attn: Christy Davis, 512 Bridge Street, Danville, Virginia,24541.

Cost & Fees

Tuition fee: 715 USD per credit

Why Averett?

IT'S SO MUCH MORE THAN A DEGREE A LEARNING ENVIRONMENT DESIGNED FOR YOUR NEEDS For over 25 years, our Graduate and Professional Studies division (GPS) has offered continuing education specifically for working adults. More than 8,000 Averett GPS alumni have taken advantage of our accelerated degree programs to develop the tools they need for success—in their careers and in their lives. They’ve earned improved career prospects. They’ve earned respect for themselves, and the right to call themselves a role model to others. They’ve earned so much more than a degree. And so can you. 1. Accelerated course delivery

• Earn your degree in as little as two years

2. Designed for convenience

• No real-time participation required and weekly assignments and due dates are posted before the course begins

3. Affordable programs

• Averett is below average when it comes to total cost of the MBA degree. The total tuition cost for an MBA at Averett is under $30,000 USD.

4.“ Market-ready” curriculum

• Content in our degree programs is developed with an international emphasis. There is a full course on international business, and you can customize some of your assignments to include an international perspective.

5. Personal attention

• The student-faculty ratio in our GPS programs is 19:1; the average class size 15

6. Project teams

• Groups of 3-5 students provide additional support and motivation

7. Dedicated instructors

• Our industry-experienced faculty members have advanced degrees in their fields and are committed to your success

8. Supportive staff

• Admissions and financial aid staff are prepared to help you achieve your goals

Degree Programs Built for You

We offer our GPS students learning experiences that mirror real-life situations. This means you can put tonight’s lesson to the test during tomorrow’s workday. You’ll gain insight in small classes led by industry-experienced instructors. And with our Project Teams, you join a peer group that motivates one another to succeed—through graduation and beyond. Finally, our online course formats make balancing work, family, and higher education more convenient:

• No real-time participation required
• Weekly assignments and due dates are posted before the course begins
• Log in to the course at any time each week to complete assignments

AVERETT’S MISSION

Averett University prepares students to serve and lead as catalysts for positive change. Averett fulfills this mission by educating students from diverse backgrounds, cultures, and nations through liberal arts-based undergraduate and graduate programs in a personal, collegial, interdisciplinary environment.

AVERETT’S VISION

Averett University will be a premier student-centered university renowned for innovative teaching and engaged learning.

AVERETT’S CORE VALUES

Integrity We practice the highest ethical standards. Innovation We encourage and embrace innovative teaching and learning inside and outside the classroom. Engagement We promote global awareness, service, and leadership. Discovery We foster a spirit of discovery, problem-solving and critical thinking and incorporate liberal arts with professional preparation in our teaching and learning. Diversity Averett University welcomes all students, faculty, and staff to an academic community that fosters awareness, inclusiveness, equity, and service while fulfilling our mission and vision. Averett celebrates individual uniqueness and worthwhile respecting differences in a safe and nurturing environment. Every member of the Averett Community shares the responsibilities of conducting themselves ethically and as good citizens, and of promoting the expansion of skills, and intellectual and emotional growth. We value diversity, for only by seeing and building on the best in each student can we help them develop into the leaders of tomorrow. Tradition We embrace Averett’s Judeo-Christian heritage by honoring the search for truth and spiritual formation.