MSc International Sport & Event Management

The master degree program for a top career in sports and event management

Sporting and major events can be quite emotionally affecting. The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s program in International Sport & Event Management prepares you for these demands with a  globally oriented, interdisciplinary education .

At the University of Applied Sciences Europe, we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as  seminars and projects  with  partners from business, sports, and academia . In addition, this master's program can easily be combined with a second job, as our lectures take place  between Wednesday afternoon and Saturday evening .

Our university focuses on your development. That's why we teach in  small learning groups  and in a  friendly and personal atmosphere . You will be taught by  renowned lecturers  with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the latest technology, and known for its international and English-speaking character.

At the University of Applied Sciences Europe, you even get the possibility to actively shape your studies and your career path. Depending on your personal career goals, you will select your  own specializations  and choose from a  range of interdisciplinary subjects . A special  executive training and certificate  qualify you optimally for future leadership tasks. The programs taught at our university also include  practical projects with top business partners  and optional  field trips  (for example to Silicon Valley) which will prepare you perfectly for the job market of tomorrow.

In addition, you can combine two Master's programs at the University of Applied Sciences Europe: with no or only one additional semester, you can complete International Sport & Event Management as part of a  master's double degree .

Course Requirements

Admission requirements for different lengths of master's degrees:

• Fast Track 2 semesters: Bachelor 240 ECTS + 60 ECTS Master
• Thesis Focus 3 semesters: Bachelor 210 ECTS + 90 ECTS Master
• Industry Placed 4 semesters: Bachelor 180 ECTS + 120 ECTS Master

Application requirements (1,1.5 or 2 years):

• Application form
• High School Diploma / Certificate
• Undergraduate degree (Bachelor’s, MBA, or Master)
• Language Proficiency (or request to waive*)
• CV
• Copy of Passport
• Letter of motivation
• Non-EU applicants only: €3,000 deposit (This reservation fee will be deducted from the total amount of study fees)

*Language Proficiency:

Please note: German-taught programs need both English/German language certificates.

• IELTS 5.5 overall
• TOEFL iBT72
• TOEFL ITP (paper based) 543
• Pearson Test of English (Academic) 59
• Pearson Test of English (General) Level 1
• Cambridge English Advanced and Proficiency 160 overall
• Cambridge Exam First (FCE)
• TOEIC Listening/Reading 785, Speaking 160, Writing 150
• PASSWORD 5.5 (no less than 5.0 in each component)
• EF SET (50-minute Test) 51 (only for students applying with an MOI (Medium of Instruction) letter)
• Duolingo 90

Language Waiver

To request a language test waiver, you must have studied in a country where the official first language is English:

• At least nine months in duration;
• Full-time;
• Undertaken at a recognized institution where teaching and assessment throughout the course are entirely in English;
• Has been completed within 2 years of the start date of the course to which you are applying;
• Medium of Instruction (MOI) should indicate English + EF SET or any accepted English proficiency certificate requested.

Facts:

• Degree:
  • Master of Arts.
  • Complementary double degree at University of Applied Sciences Europe
• Campus:  Berlin
• Language of instruction:  English
• Number of semesters:
  • 2 Semesters (equals one year)
  • OR 3 Semesters (1.5 years)
  • OR 4 Semesters (2 years)
• Semester start dates:
  • Winter semester: September
  • Summer semester: March
• Lecture time:  Wednesday afternoon until Saturday evening
• Credit Points:  120 ECTS
• Highlights:
  • Focus on individual development and a flexible schedule (2.5 days/week). Practical projects, leadership training, and optional double Master’s degree. Teaching by renowned lecturers.

What makes it outstanding to study at the University of Applied Sciences Europe

The University of Applied Sciences Europe is state-accredited, has been awarded on multiple occasions, and is worldwide leading in the international approach.

At our university, you study in small groups. This guarantees your individual support and personal contact with the professors. Our lecturers are experts in their field.

You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. University of Applied Sciences Europe offers modern equipment like beamers in all rooms, mac pools, and more.

Working during your study time

We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only take place on Wednesday afternoon until Friday and sometimes Saturday evening. That is, why it is possible for you to work part-time and study full-time more easily.

However, preparation and follow-up work needs to be taken into account, since this is a full-time study course by the curriculum.

Studying at the University of Applied Sciences Europe in Germany

We put emphasis on internationality. That's why we were ranked as "one of the best 25 performers in Business Studies among private universities in Europe" (U-Multirank 2020). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognized) German degree that is entirely taught in English.

Germany, known as the country of innovators, is the perfect place to get your degree. Germany is the largest economic power and the center of high tech and automotive technologies in Europe. Additionally, Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's startup capital, a magnet for creatives, and "place to be" for young people and entrepreneurs.

That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.

Your career options with a degree in Sport & Event Management

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

• Sports management, sporting goods industry
• Sporting rights marketer, player’s agent, tournament organizer
• Sports media
• Ticket market, hospitality industry
• Sports conventions and trade fairs
• Fitness studios, soccer academies
• Sports tourism provider
• Municipal sports management

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

The program - courses, projects, semester abroad

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting), with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

In order to prepare you further for the tasks of managing companies operating globally, an International Experience is integrated into your studies. To complete the International Experience successfully one can choose between different elements on a modular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship, or a student employee scheme. You will find out more information during our information events.

Tuition fees and funding

As a private university, the University of Applied Sciences Europe is funded not by the state, but by tuition fees. For this reason, studying at the University of Applied Sciences Europe costs more than at a public university. But it’s worth it: Our graduates meet the essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.

All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee, or similar, as long as the course is completed within the standard study period.

We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information.

Application process

You can apply a year in advance for your desired starting semester.

Students must meet the following requirements to qualify for the master’s degree program:

• Online application
• Completion of a Bachelor's degree, a German Diplom or Magister
• A final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
• Focus on business within your previous studies (alternatively, you may attend preliminary courses)
• Good English language skills (at least level B2)
• Interview in English

The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.

What’s special about us

The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & events, and art & design. Our teaching approach: practical, international, interdisciplinary and focused on success. The UE also offers a family-like environment in which you can study. We want to create an environment in which you can develop a strong character. Five basic factors form the backbone of our university: You study in an informal atmosphere to enable you to grow as a person. Trust is placed in you. You experience success. You learn based on a hands-on approach. And think along international lines. To put this policy into practice, the UE creates an atmosphere of well-being and fosters a climate in which you can perform your best.

Our campuses

Berlin, Hamburg, and Iserlohn – the characters of these three cities could not be more different. You can choose a unique atmosphere in the capital, a northern German port city, or an American-style campus-based university, whichever you prefer. After all, deciding on a course and a university is also governed by place: The question “What do I want to be?” is closely linked with the question “Where do I want to be?” for many people. The three campuses cater to a wide range of wishes: For example, the campus in Berlin is situated in the heart of the city, just off Potsdamer Platz. The campus in Iserlohn is surrounded by green spaces and offers lots of leisure-time activities at Seilersee. The campus in Hamburg is located in the Altona district, right next to the port and the Elbe River.

Germany:

• Germany is the strongest economy in Europe and unemployment rates are low.
• Low crime rates.
• Relatively low cost of living.

Berlin:

• Low cost of living
• Buzzing international city with a great lifestyle.
• No German required (everyone speaks English).
• The campus in a great location (city center, well-connected).
• Headquarters of many international companies and start-ups.
• Great for entrepreneurs and freelancers.

Our programs

At UE we offer bachelor’s and master’s degree programs, both full-time and part-time while in employment. Two guiding principles apply to all programs: practical learning and thinking along international lines. Practical learning In addition to well-known scientists, many famous personalities from a variety of industries teaches at the “University of Applied Sciences Europe”. The university has close ties with business, and a lively exchange of information takes place. One priority is to incorporate as many of the requirements of the job into your studies as soon as possible. Our active exchange also gives you the opportunity to observe how successful people do business. Thinking along international lines National boundaries have long blurred in the world of business. Consequently, it is our policy to look beyond lines on a map. Thus, a semester of study abroad is a fixture of the bachelor’s degree program and the International Summer School of the master’s degree program. This stay abroad is organized in close collaboration with our partner universities in the Global University Systems (GUS) . In addition, meeting students from all over the world is part of everyday life at our university.

Focus on Employability:

• 93% of business graduates are employed within 1 year;
• Practical experience in real-life projects;
• Partnerships with renowned companies;
• International students are eligible for an 18-month post-study visa;
• Semester abroad/ work experience semester integrated into programs;
• Career center and international office to support students.

Our aims

Our most important aim is your success. We are there to see to it that you are ideally prepared to launch your professional career and to make your own way. With this in mind, we educate our students to become young professionals with an enterprising spirit and approach. How knowledge and skills are taught Today, you need a combination of abilities to forge a successful career. Substantive knowledge and social skills, management know-how, and confidence at an international level are the basis for a managerial career in the free economy. These days, enterprising young managers with a good theoretical education and who have acquired relevant practical experience both at home and abroad during their studies are sought-after in all fields of business. We equip you to meet these requirements. The results speak for themselves: Graduates of the “University of Applied Sciences Europe” enter employment very quickly.

Programs and student experience

• UE in Top 10 private universities for teaching quality in business studies;
• Students are taught in small groups;
• Highly qualified lecturers with real-life experience in their area of expertise;
• Unique choice of programs;
• Wide range of programs;
• Most programs are offered 100% in English;
• State-of-the-art equipment;
• Interdisciplinary learning;
• International excursions;
• Students from 100+ nationalities on campus.