Master studije iz digitalnog marketinga

Ovaj program će iskoristiti najnoviju teoriju i praksu kako bi istražio ključne aspekte digitalnog marketinga i kako je to uticalo na marketinšku strategiju. Razmotriće kako se digitalni marketing uklapa u tradicionalne marketinške teorije i prakse, kao i kakvi će biti budući trendovi u digitalnom marketingu.

Razvijen od strane vodećih akademika na Menadžerskoj školi Univerziteta u Liverpulu, koja je akreditovana od strane AACSB, AMBA i EQUIS, studenti će biti opremljeni specijalizovanim znanjem i profesionalnim veštinama kako bi postali izvanredni menadžeri digitalnog marketinga, bilo u svom trenutnom zaposlenju ili kada započinju novu karijeru u oblasti marketinga.

Kurikulum kombinuje osnovne elemente digitalnog marketinga kao što su ponašanje potrošača, digitalne komunikacije, marketing na društvenim mrežama i kreiranje i upravljanje brendom sa osnovnim poslovnim veštinama. Ove veštine su prilagođene potrebama marketinške prakse, uključujući liderstvo, upravljanje podacima i finansijama, etiku u marketingu i poslovanju, kao i korporativnu društvenu odgovornost.

Introduction

Welcome to the University of Liverpool Online Programmes.

Our postgraduate programmes provide an affordable and convenient route to further your learning and progress in your career. You will receive a highly regarded qualification from a prestigious UK university and a member of the Russell Group, a group of 24 research-led UK universities committed to maintaining the highest possible standards of research and education.

Why study with the University of Liverpool Online Programmes

All our programmes have been specially designed for online learning. Teaching and assessments are flexibly delivered through our state-of-the-art learning platform, providing you with access to all the resources and support required to complete your studies online. Upon successful completion of your programme, you will be invited to graduate at the University of Liverpool’s beautiful campus in the north-west of England.

About us

The University of Liverpool has been offering online programmes since 2000. We are recognised as one of Europe's leading providers of wholly online postgraduate degrees. With a focus on career progression and global collaboration, our programmes are designed for ambitious professionals with several years of on-the-job experience, who wish to gain a prestigious qualification while not compromising on their existing commitments.

An Executive Scholarship of 20% is available for the online MSc Cyber Security programme for our remaining intakes in the 2023/24 academic year.