Магистр международного маркетинга инноваций с двойной степенью

Are you looking for an international career with a double degree?

Are you interested in designing and managing an international marketing business?

Do you see the need for acing digital skills topped with social media strategies?

Do you aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power?

Then the Double Degree in International Marketing of Innovation program at TSM is just for you.

What to expect?

The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.

This is a unique possibility for students to acquire an internationally recognized double Master's degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university.

Achieve two degrees in four semesters!

These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia and China's economic power.

Students who enroll in this International Marketing program complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

• For the Asian track, they can choose between the Open University of Hong Kong, Tongji University in Shanghai, or Assumption University in Bangkok.
• For the German track, they study at Ingolstadt School of Management.

On completion of the dual degree, you will be able to:

• Design and manage innovation
• Include consumers in the process of open innovation and co-creation
• Develop international digital marketing and eCRM strategies
• Manage digital and social media communication strategies
• Apply data mining techniques to Big Data
• Use key performance indicators (KPIs) to optimize decision-making and profits

Student quotes

“TSM offers theoretical and more practical courses, such as group projects with international students to help real companies solve specific problematics. Those exchanges with international students and professionals are part of my best memories. I particularly liked the combination of different teaching methods in France and Germany with constant support from teachers and students alike. »

Camille Delpech - Double Degree - German Track with WFI Ingolstadt School of Management

Global Junior Manager at Henkel for Schwarzkopf Professional (Germany). 2023

Video

• Watch a video of Lars Meyer Waarden, Head of Programme
• Discover our Campus Channel Interview
• Discover the German Track (TSM/KU)
• Focus on Innovation and Customer Experience
• Discover the richness of the Multicultural Mix
• Focus on Teacher's approach
• Watch a video about the Professional side

About Toulouse School of Management

Training Responsible, Enterprising and Globally-oriented managers

Watch the video

Toulouse School of Management is one of the top French public management schools located in Toulouse. It offers full-time educational programs in the main management disciplines such as accounting and financial control, finance, human resource management, marketing, and strategy. Courses are offered at both undergraduate and graduate levels.

The school delivers top-quality academic and professional education, ensuring that students will quickly find employment upon graduating. It prepares students for the working world through teaching, talks by top-level professionals, supervised projects, and extended internships.

TSM offers concrete international opportunities for students. We have a large network of international partners throughout the world and several of our degrees are taught in English.

• 3 000 students
• 16 Masters specialisations
• 15% of students on international mobility programmes
• 23 000 members in the graduate network
• 84% of graduates find work in the industry within six months of graduating

TSM obtained EQUIS (European Quality Improvement System) accreditation, in October 2023. This is a European label awarded by the EFMD (European Foundation for Management Development) to prestigious business and management schools for a period of 3 or 5 years.

The school as a whole, and not just a particular programme, is evaluated according to a number of criteria:

• the school's governance, strategy and resources,
• teaching programs and staff, student services and personal development,
• the international dimension of the school, its students, teachers and programs,
• corporate relations,
• the school's contributions to the wider community.

Teaching that is rooted in state-of-the-art research

When students join Toulouse School of Management, they don’t just attend a school. They benefit from the expertise of one of the most prestigious centers for research in Management in France.

TSM-Research is one of four French research centers in management accredited by the CNRS (The French National Centre for Scientific Research) as a “Joint Research Unit”. This label has only been awarded to research centers in management belonging to the Ecole Polytechnique, HEC Paris, Paris-Dauphine University and IAE in Grenoble.

Commitment to international research

This distinction demonstrates the Center’s commitment to international research at the highest level.

There is a deep connection between the research center and the school at TSM. The 54 TSM academic researchers are involved in the design and teaching of TSM classes. Students enrolled in both initial and continuing education programmes benefit from teaching that is steeped in state-of-the-art research.

TSM Research is an active contributor to all subjects in management sciences: from finance to human resources management, as well as strategy, marketing, accounting and management control.

Faculty members have significant international experience and the opportunity to spend periods at various universities such as Carnegie Mellon (USA), London Business School (UK), Princeton (USA), and Wharton (USA).