Бакалавриат по бизнес-менеджменту с маркетингом

The BSc (Hons) Business Management with Marketing is aimed at students who have an interest in developing knowledge and understanding of the key aspects of business management and marketing, and in particular, who are looking to pursue a career in business management and marketing. It seeks to give students a learning experience that allows them to develop proficiencies that create effective managerial behaviour in different organisations in today’s changing business environment.

The curriculum and learning and teaching strategy are complemented by guest lectures and ‘live’ workshops to promote independent learning and increase their employability skills for the future. Year 1 provides you with a good understanding of the foundations of business alongside the fundamentals of marketing. Years 2 and 3 give you a thorough grounding in the more specialist concepts and applications of marketing management.

The programme provides the intellectual underpinnings required for a career in a rapidly changing work environment, a rigorous approach to self-awareness and personal development and significant exposure to the world of work and its current demands through work experience opportunities. The degree is ideal for those interested in a future career in Business or Marketing.

The programme offers students a thorough grounding in business and the more specialist concepts and applications of marketing management. Students will be exposed to the relational nature of marketing, the primacy of customers in the digital world, how strategic marketing works, and how marketing communications can aid the success of the organization in the international context. Students will have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on the successful completion of modules which are mapped to one of these CMI awards.

*Subject to approval

BSc Business Management with Marketing

Picture yourself as a marketing specialist.

Underpinned with a full range of fundamental business skills, this undergraduate degree offers a platform for those seeking the first step towards a business career that specialises in marketing. With sessions led by business and marketing professionals with real-world experience and expertise, this degree is designed with a focus on what is most important - your employability.

Students will also have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on the successful completion of relevant modules.

Free Master's

On successful completion of an undergraduate degree, our Business School students can progress onto a business Master's with us for free. T&Cs apply.

Leadership Summer School

Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost their leadership skills and sample Berlin.

1st for Overall Student Satisfaction

We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.

Course Requirements

Year 1 Entry:

BBC at A Level and Grade C/4 or above in GCSE Maths and English Language, or equivalent qualifications. Applicants who will be under the age of 18 but no younger than 17 at the commencement of the course are permitted.

Non-standard information

Non-standard entry route B:

Please note this route is only available for applicants who do not require a Student Route Visa to study with the University:

Applicants who do not possess BBC at A Level or equivalent will instead be invited to a formal interview along with three years of appropriate work experience evidenced in a full CV along with two work references. Applicants must still display the appropriate level of competence in both English Language and Mathematics.

International Entry:

Year 1 Entry:

An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.

Course Details

BSc (Hons) Business Management with Marketing

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

The teaching style and approach to learning will ensure that you graduate from this course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:

• MSc Strategic Business Management
• MSc Project Management
• MSc Digital Marketing

Course Structure

Year 1: 31 study weeks

• Essentials of Management
• Academic and Employability Skills
• Principles of Marketing
• Accounting and Finance
• Quantitative Methods for Business
• Managing and Leading People

Year 2: 30 study weeks

• Ethics and Law in the Gig Economy
• Corporate Governance and Social Responsibility
• Economics for Business
• Strategic Brand Management and Social Media
• Consumer Psychology and Behaviour
• Introduction to Digital Marketing

Placement Year: Optional

• Students have the option to undertake a paid Placement Year with a business employer.

Year 4: 30 study weeks

• Global Leadership and Change Management
• International Strategic Management
• Creativity Innovation and Entrepreneurship
• Digital Marketing Strategies
• Market Research and Digital Marketing Analytics
• Digital Sales Management

Course Information

Assessment

Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.

Structure

This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.

How to Apply

Applications for all our undergraduate Business courses are now open.

Fees

2023/24

UK - £9,250 per annum INT - £16,700 per annum (London), £15,900 per annum (non-London)

2024/25

UK - £9,250 per annum INT - £17,550 per annum (London), £16,700 per annum (non-London)

Overview:

The University of Law (ULaw) is one of the UK's longest-established specialist providers of legal education. In fact, we've trained more practising lawyers in the UK than anyone else.

And with such close links between law and business, it makes sense that a specialist in legal education is well equipped to develop an excellent business school, The University of Law Business School.

With a firm focus on practical learning, our Business School aims to make students employable and ready to succeed in the workplace. We pride ourselves on creating the right learning environment for you to achieve your business aspirations. That’s why we’ve adapted techniques used on our legal courses with the aim of developing an engaging specialist learning experience that will prepare you for a career in the world of business.

The University of Law was awarded a silver rating in the Teaching Excellence and Student Outcomes Framework (TEF) in June 2019. We were found to deliver high-quality teaching, learning and outcomes for our undergraduate students and consistently exceed rigorous national quality requirements for UK higher education.

Locations:

Our Business School operates at The University of Law campuses in London Bloomsbury, Birmingham, Leeds, Manchester and Nottingham for undergraduate courses. Postgraduate courses are taught at our London Moorgate campus or in Berlin through our partnership with GISMA Business School. Each is a thriving commercial hub, ideally situated to give you great access to music venues, theatres, cinemas, bars and restaurants. Some of our postgraduate courses are also available 100% online.

Course Design:

With a firm focus on practical learning, our Business School aims to make students employable and ready to succeed in the workplace. We pride ourselves on creating the right learning environment for you to achieve your business aspirations. That’s why we’ve adapted techniques used on our legal courses with the aim of developing an engaging specialist learning experience that will prepare you for a career in the world of business. All of our Business School tutors have real-world business experience.

Free Masters Offer (for undergraduate only)

The University of Law Business School is committed to supporting you every step of the way to your career destination. We strive to ensure that you’re fully equipped in terms of qualifications, skills and industry contacts to step straight into your chosen career. We’re therefore delighted to offer all students starting an undergraduate degree at the Business School with us in September 2019 or 2020 the opportunity to progress on to a business Masters course on successful completion of their undergraduate degree at no extra cost.

Careers and Employability:

Employability is at the heart of everything we do at the Business School. Our employability team will provide you with one-to-one advice on how to successfully engage with business contacts from major UK recruiters such as IBM, Lloyds of London and Price Waterhouse Coopers (PwC), who you will meet through events, workshops and visits to organisations, enabling you to see first-hand how business operates in the real world. We also run entrepreneurship events involving guest speakers and innovation experts to support our students in starting their own businesses and developing an entrepreneurial mindset. The support you’ll receive, led and informed by employer practice, will maximise your ability to submit successful job applications, secure internships and hone your interview skills in our mock test centre.

International Leadership Summer School (for undergraduate students):

As part of our ongoing commitment to supporting your ambitions, we are offering our 2019 undergraduate students the opportunity to attend our International Leadership Summer School in Berlin, where you can develop key soft skills and explore this exciting city with your fellow ULaw students.

Chartered Management Institute (CMI):

As some courses at the Business School are accredited by the Chartered Management Institute (CMI), students on these particular courses can gain automatic free membership for the duration of their course and for one year after completion.

Benefits include access to ManagementDirect; the UK’s largest management library along with access to the online resource portal including e-journals, company and industry reports as well as advice from over 300 hiring managers through The Career Development Centre.

You’ll get access to current job listings via the JobSearch database and a wealth of videos, tutorials and articles to develop your career and business skills. The online CMI mentoring community comprises over 120,000 members where you can be matched according to the skills, experience and industry of interest as well as finding out about CMI networking events that you can take part in.

On successful completion of one of our CMI accredited courses, you’ll also receive a qualification from the CMI in addition to your degree.

Supportive Environment:

We aim to support more students from across a variety of backgrounds than ever before to achieve their career ambitions, which is why we offer a range of scholarships and bursaries.

All students are given the opportunity to take full advantage of our facilities and services. The Disability Support Service is dedicated to managing any requirements you may have during your studies, including temporary assistance due to injury or illness.

Sports Facilities:

There are plenty of opportunities to get up and get fit at all of our campuses, if you want to exercise your body as well as your mind. Popular activities include Zumba, football, netball, rugby and tennis.

Clubs and Societies:

With a range of societies, sports teams and social events available at each of our campuses, you’re bound to find plenty to keep you busy and having fun between lectures. And at the beginning of your course, you can join a society, club or event of your choice, or create one of your own through the Student Association.

Courses:

The University of Law Business School offers a range of undergraduate and postgraduate programmes across the UK. Some of our postgraduate courses are also available 100% online.

As the Business School is accredited by the Chartered Management Institute (CMI), students gain automatic free membership for the duration of their course and for one year after completion.

Many of our courses have been accredited by the Chartered Management Institute (CMI), the UK’s only chartered professional body offering the highly coveted Chartered Manager (CMgr) status. On successful completion of one of our courses, you’ll also receive a qualification from the CMI in addition to your degree.

Online Business Courses:

We provide world-class online learning for our postgraduate courses:

• Study methods for all learning types: There is a study method to suit your style, with e-books, i-Tutorials, webinars, case studies, flashcards, audio files, motion graphics, real-time student chat rooms, online assessments, and more.
• Dedicated Tutor Support: You will receive ongoing support and feedback on your work from a dedicated programme tutor through the duration of your course.

Entry Requirements and Fees:

Entry requirements and fees vary by course - for more information on entry requirements, fees, funding options and, Scholarships and Bursaries, visit The University of Law website.

International Students:

You would be joining students from over 120 different nationalities, who contribute to a thriving international community throughout all ULaw campuses.

We have a Student Support Services team that are here to provide welfare related advice and guidance.

Information about Visa requirements can be found on The University of Law website.

Accommodation:

For our undergraduate students, we’ve arranged accommodation with specialist UK student accommodation providers, to ensure you have a comfortable place to live whilst you’re studying with us. Accommodation is usually in shared flats, or in some cases self-contained studios.

For undergraduate students, we guarantee you an offer of accommodation in the first year of your degree, if you’ve accepted us as your firm choice and applied for accommodation by 30 March in the year of entry* (*T&Cs apply, details on The University of Law website, Undergraduate Accommodation page).

For postgraduate students, if you choose a campus away from home, our accommodation database can help you find a place to live, with the option to find privately rented property or shared accommodation with other ULaw students.

Open Days and Events:

Our Open Days are a great way to find out about our Business courses, check out our facilities, and meet our tutors and current students. There’ll be talks, taster sessions and tours, and you will have the chance to ask your questions. We’ll make your day as interesting and interactive as possible.

If you can’t make it to one of our on-campus Open Days, then from time to time, we’re also offering Online Open Days for our courses – so you still have the opportunity to find out what it’s like to study at The University of Law Business School, and ask your questions online.

For International Students, you may wish to find out more about studying with us, by visiting us at an overseas event.

The University of Law Business School locations:

Courses available vary by location. Further details about our locations are on The University of Law website, Locations page.