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BBA in Marketing

Customers do not buy products. They buy solutions. They buy benefits. Marketers help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line.

Students choosing a marketing concentration at StFX have the opportunity to study foundational marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research . They can also explore specific areas such as digital marketing . These courses develop students’ knowledge and skills so they are ready for an exciting but complex world.

Students who study marketing are well positioned for careers in:

• Entrepreneurship
• Brand Management
• Professional Sales
• Market Research
• Retail Management
• Merchandising/Category Management
• Advertising
• Digital Marketing
• Public Relations
• Not-for-Profit Marketing .

Get Your Share of $4,000,000 in BBA Scholarships and Bursaries

Few business schools offer this high a per capita amount of scholarship awards to their students. That's because as one of Canada's most reputable learning institutions, our goal is to continue to attract those students from across the country who are well-rounded, demonstrating leadership qualities both inside and outside of the classroom.

The deadline for scholarship applications is March 1, and to apply online, all you need is to have completed your academic application to StFX, and submitted your grade 12 first semester transcript.

Why Study Business Administration at StFX?

With more than 90 per cent of your courses taught by full-time faculty in state-of-the-art facilities , and with students from over 20 different countries, the quality of your education experience is second-to-none. Faculty in the Schwartz School employ a variety of applied teaching approaches — simulations, field trips, class discussions, case analyses, lectures, service learning opportunities, and guest speakers are all incorporated into your classes making for a rich learning environment . You are also encouraged to check out our Co-operative Education options to provide you with even more real-world experience before you graduate!

Flexible Degree Choices

Within each of the BBA degree streams, students have a Co-operative Education option that involves a job placement to combine classroom learning with invaluable work experience . Through this program, you have the opportunity to obtain 12 months of on-the-job experience before receiving your BBA — real-world experience giving you an advantage for what comes after graduation. BBA students are also encouraged to check out their international exchange opportunities -- learning that takes you literally around the world!

StFX's Gerald Schwartz School of Business produces some of the world’s most influential business and industry leaders. We are proud to have an excellent reputation for teaching and leadership in business fields such as research, marketing, accounting, and entrepreneurship – just to name a few.

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Whatever dreams and plans you have for the future, the Gerald Schwartz School of Business can equip you with the knowledge and skills you need to get there.

Preparing You for the Real World

The Gerald Schwartz School of Business is proud to offer a Bachelor of Business Administration (BBA) degree, with seven major, advanced major and honours streams:

• Accounting
• Enterprise Systems
• Entrepreneurship
• Finance
• International Business
• Management and Leadership
• Marketing

No matter which stream you select, you’ll learn the skills, perspectives and attitudes you need to become an effective leader in today – and tomorrow’s – global business environment.

Hands-on Learning. State-of-the-art Facilities

At StFX, you’ll do more than simply go to class – you’ll become immersed in hands-on learning opportunities. Learning from top-tier faculty , you’ll connect your work to real-life challenges through interactive case studies, business simulations, guest speakers and workshops. You can also choose from a variety of hands-on learning internships and our co-op option , where you'll combine classroom activities with paid work experience.

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And, you’ll do it all in the $23 million Gerald Schwartz School of Business , an incredible academic facility with modern classrooms, break-out spaces for collaboration, and features like the Jonathan Deitcher Financial Trading Room . Opened in 2015, the trading room simulates a real-life financial trading environment, complete with access to market data, corporate financial reports and trading technology used by real-world financial organizations. Hands-on, experiential learning at its finest!