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The Marketing Program provides a basic understanding of policies, principles, procedures, and institutions involved in the movement of industrial and consumer goods.

The Marketing Program is a 122 hours degree program. The program provides students with a foundation in sales, merchandising, consumer behavior, advertising, marketing management and market research.

South Carolina State University, an 1890 land-grant senior comprehensive institution of approximately 3,500 students, is committed to providing affordable and accessible quality undergraduate and graduate degree programs. Through instruction, research, technology, and services, SC State contributes to economic development, enhances the quality of life of citizens, and prepares highly skilled, competent and socially aware graduates to meet life's challenges and demands and enables them to work and live productively in a dynamic, global society.

The School of Business was created in 1983 with degree programs in accounting, agribusiness, economics, management, and marketing. In 2005, the MBA Program was added with concentrations in Entrepreneurship and Agribusiness.