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The Marketing program focuses on the various aspects of the marketing function, including business-to- business marketing, marketing research, integrated marketing, and marketing management. Students develop a marketing plan as a capstone marketing project.

Marketing program provides students with a strong foundation in essential business knowledge and expands employment opportunities with applied, creative marketing skills through the delivery of current curriculum.

Jilin University – Lambton College (JULC) is a Sino–foreign education institute co-operative affiliated with Jilin University, which is officially approved by the Ministry of Education of China. Established in 1999, JULC offers undergraduate education, and produces well-rounded graduates in the fields of Business Administration and Information Technology.

The four North American partners are Northwood University in the United States, and Lambton College, Memorial University of Newfoundland, and The College of the North Atlantic in Canada.