Магистр цифрового бизнеса

Accredited by the Conférence des Grandes Ecoles

The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting-edge practical knowledge in specific technical fields, such as digital marketing and business analytics. This is an ideal program for students wishing to add cutting-edge digital knowledge to their engineering, scientific or general business background. The professors share first-hand experiences from working and living around the world.

A Unique MSc in Digital Business

• Focus on strong technical skills in web, mobile, and data analytics development
• Covers BtoC and BtoB environments and addresses cutting-edge strategies like digital marketing, in-store digital approaches, and business analytics using the latest available technologies
• A simultaneous focus on soft skills and intercultural dimensions for digital business development capabilities
• The ICD atmosphere: experiential learning in small-sized groups, considerable art and cultural awareness

Highlights

Digital Immersion Week

Digital Immersion Week is a unique opportunity to increase your knowledge and skills in digital marketing and business. Students will go on company visits, talk with business experts, and get an overview of how business is done in these international companies. This week includes meetings with various types of companies developing or adopting new digital techniques.

• Company Visits
• Cultural Immersion
• Conferences
• Meet entrepreneurs
• Networking opportunities

Digital Bootcamp

The Digital Bootcamp simulates a real business environment and allows students to run their own digital businesses and compete against each other in order to gain market share. Students are able to practice their digital business decision-making skills, and improve their understanding and knowledge of the complexity of business operations in a dynamic and competitive environment.

Practical Information

• Duration: 3 semesters (2 semesters in Paris and a 1-semester internship)
• Location: Paris
• Degree level: Master of Science
• Credits: 90 ECTS
• Language: English
• Format: Full Time

DNA of the ICD MSc Programs

• The program's high level of expertise in each field under the supervision of ICD International Scholars
• An experiential learning approach combining strong academic content and immersion in real-life projects (immersion weeks, projects, business games, hackathons, etc.)
• Individual coaching and supporting students in their career projects as well as identifying internship opportunities.
• A multicultural environment in the classroom, on campus, and in French business and cultural life

ICD International Business School is part of the IGS Group, a leading education group in France representing more than 66,000 graduates, 13,200 students per year and 140 programs in different fields: Business, Computer Sciences, Human Ressources Management, Real Estate, Journalism, Finance and Strategy.

Since 1980, ICD has been developing significant expertise in International Business, Business Development and Marketing.

Three core values

Humanism, Entrepreneurship and Professionalism.

ICD’s programs give students the benefit of broad cultural awareness and a Humanities-focused education throughout their studies. Dedicated workshops and cultural conferences held yearly, cultural partnerships with the Comédie Française, an abundance of associative life work, a week of cultural diversity activities, a week of sustainable development activities, a mandatory Arts, Culture and Sports unit, which teaches and promotes educational projects throughout the IGS Schools, as well as a full week each year devoted to student artistic productions, are all part of the dynamic cultural life that encourages students to embrace the idea of humanism, learn «good conduct» principles and develop a sense of human relationships and tolerance towards others.

Practical and skills orientation

We organize a wide range of courses taught via practice cases and by executive speakers. We actively encourage our students to take risks, be creative, and to be efficient & responsible managers as part of their commitment to the future.

Research and Teaching

Over 100 professors offer our students an innovative learning environment, reflecting their academic excellence and practical knowledge of business.

Welcome to the Paris advantage

Paris is an exciting place in which to be a business student. When you study in Paris your learning experience reaches far beyond the classroom. The city is at the heart of international business development in Europe, and home to Europe’s largest business district.

Paris attracts international managers and business people from around the globe and has a tradition of embracing diversity. 25% of businesses are run by women and up to 20% are run by international CEOs from over 160 countries. Parisians represent cultures from every corner of the earth and they cherish the renowned French Touch that fuels their innovative business projects. A breathtaking and buzzing hub of activity, life in Paris sparks creative ideas and offers the perfect inspirational environment to kick-start the careers of future international business developers.