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IAAD. BACHELOR IN TRANSPORTATION DESIGN

We have designed a curriculum that pairs a foundation in design history and criticism, with more specialized disciplines: theory of perception, psychology of form, basic design, materials science and technology, representation techniques, sketching, product system design, car design, motorcycle and scooter design, and more. All of this, of course, is complemented by an advanced training in freehand drawing and design aid software - Photoshop, Alias, and Rhino - thus providing a comprehensive knowledge that can best meet the challenges of a constantly evolving job market.

IAAD. has always distinguished itself - and continues to do so - for an extremely practical academic and didactic approach that allows each student to engage in ambitious projects right from the beginning, participating in international events during their studies, and working with the best companies in the automotive industry.

Our professors, thanks to their experience as established professionals in various relevant sectors, enable students to immediately confront the real demands of the job market, laying the foundations for a solid and creative career.

TURIN AND CAR DESIGN

Turin is the undisputed world capital of Automotive Design and one of the main headquarters in the international automotive industry: here we find the iconic Italian production by Ferrari, FIAT, Lancia and Alfa Romeo, iconic brands that have been embodying and symbolizing the Made in Italy approach for decades.

Some of the greatest designers of all time - Giugiaro, Pininfarina, Bertone - have always called Turin home, and same goes with the automotive innovation of Centro Ricerche FIAT , the robotic technologies of DEA , Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility) and other brilliant companies that have been contributing to reshaping the automotive industry landscape.

Last but not least, Turin is the epicenter of a huge supply chain that serves not only Fiat, but almost every major automotive industry in Europe and the world, including the Chinese style centers that here have their European home.

IAAD. - Istituto d'Arte Applicata e Design

According to IAAD., the design is the culture of the project, is a system capable of linking production with end users dealing with research and innovation to provide social value, cultural significance to goods and services: meaning, form, and function are the cornerstones of a conscious design.

To choose IAAD. is to choose an approach, a method and a context for growth. It is choosing to become part of a creative community that values diversity, that applies methodology and discipline and that encourages students to seek creative solutions.

Why to choose IAAD.

TO TRANSFORM YOUR PASSION IN YOUR DREAMS' JOB

In a globalized world and in continuous change, in an increasingly competitive job market and with an always more diversified training offer, understanding which kind of study is in line with our students' passions and ambitions is not easy, but it's very important.

TO HAVE THE TOOLS TO BECOME A SUCCESSFULL DESIGNER

IAAD., always attentive to the changes that societies are experiencing, wants to provide its students with all the tools necessary to face the future with determination. In order to do that, on the basis of over forty years of experience and the success stories of its Alumni, IAAD. offers study paths that combine the theoretical approach with the practical one and that make synergy with the world of professions one of the core values.

TO LEARN FROM THE BEST PROFESSIONALS

Having a teaching staff, made up entirely of professionals in their sectors of reference, who interacts with fully motivated students in a horizontal relationship and continuous exchange is another of the elements that distinguish our teaching approach and which aims to enhance the uniqueness of each one.

TO HAVE THE BEST OPPORTUNITIES FOR YOUR PROFESSIONAL FUTURE

Studying in IAAD. means to have the opportunity to get to know and interact with the job market thanks to a network of over five thousand partners who see our Institute as a strategic ally. It also means living the challenges of the present with a mindset for the future.

Historical outlines

WE ARE IAAD. SINCE 1978

1978 IAAD. introduces the first Italian post-secondary course in “Automotive Bodywork Architecure,” now “Transportation Design”, the institute’s flagship program made possible through important international partnerships. 2012 IAAD. signs an important strategic partnership with the French group AD Education, an international network in creative and design fields. The opportunity for exchanges among students from the different partner schools multiply. 2013 IAAD.’s three-year bachelor’s programs are officially accredited by MUR (the Ministry of Education, Universities and Research) as Academic Diplomas of the First Level (180 CFA). The new headquarters are inaugurated in the Aurora district, within the Lavazza headquarters, with an area of 3,000 square meters available for teaching, exhibitions, conferences and events. 2017 IAAD. opens another location in Bologna, a city with a strong historical identity and a great hub of cultural, social and university life. 2020 IAAD. takes on a new Managerial Director who, with the support of the AD Education group, plans to expand IAAD.’s growth to an international level while maintaining the values that led it to become one of the best design schools in Italy. 2022 IAAD. launches new post-graduate training courses in both locations and introduces the innovative Bra-Very Bar project at the Milan Furniture Fair. IAAD.’s collaboration with Diversity Lab and Fashion Revolution opens the doors to new areas of research in which design plays a central role.