Курс Побеждать с Цифровыми Платформами

Winning with Digital Platforms is for those who want to launch, scale, maintain, or work with a successful platform business. You’ll explore platforms’ unique properties, opportunities, and risks and learn how to develop effective strategies that deliver a competitive advantage in the marketplace.

Key Concepts

• Define what platforms are and how they create and capture value

• Understand network effects and how to leverage them to achieve growth

• Discover how to launch, scale, and maintain a successful platform business

• Overcome operational challenges associated with developing, overseeing, or interacting with a platform business

• Explore strategies for transitioning a product or service into a platform

• Build offensive and defensive plans to effectively develop or compete against platform companies

Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Wherever you are in your career—or the world—we provide educational experiences that can help you achieve your personal and professional goals.

Our learners agree. In a recent survey of past participants, conducted by City Square Associates, four out of five said HBS Online is worth the investment.

Why? According to our community of learners, HBS Online:

• Accelerates Careers: 93 percent said our programs equipped them with skills that bolstered their resume, while one in four reported earning a promotion or title change after completing an HBS Online course.
• Clarifies Goals: 77 percent of learners said HBS Online increased the clarity in their professional future, from determining whether it was time to transition to a new field or industry to making the decision to pursue an MBA.
• Increases Confidence: 90 percent reported feeling more confident at work and more comfortable making business decisions. And that confidence went noticed: 53 percent of respondents received more responsibility at work after taking an HBS Online course.
• Creates Community: 63 percent said they felt as though they joined a community of like-minded peers with similar career and educational aspirations.

Our learning model enables that. By providing professionals with an educational experience that’s case-based, active, and social, HBS Online puts you in the shoes of decision-makers, and asks you to grapple with real-world problems and discuss and debate with your peers to reach a solution.

We have reimagined online business education. Now it’s time to reimagine your career.