From esports teams to product publishers, game studios to competition venues, the gaming industry relies on business-minded people to keep moving forward. These professionals build relationships with consumers, forge important partnerships, and develop essential revenue streams with their business savvy and deep understanding of gaming culture.
The Game Business & Esports bachelor of science program gives you the opportunity to build skills for the business side of gaming – strategic, community-centered, revenue-boosting skills. You’ll gain marketable business acumen that allows you to pursue a variety of professional pathways in the gaming industry.
Objective
The objective of the Game Business & Esports Bachelor of Science degree program is to help you develop and refine skills to support the business side of the gaming industry, which includes community engagement, event and operations management, and strategic marketing. This degree program focuses on ways that gaming and esports professionals connect consumers to brands, generate revenue for businesses, and host events for various audiences. You will gain the business acumen to be able to analyze communities and market a brand for various entities across the industry, including game publishers, game developers, event venues, teams, leagues, and players. You will develop the skill set to create content and campaigns to connect with consumers effectively both domestically and abroad. Completing the Game Business & Esports Bachelor of Science degree program will enable you to pursue both established and emerging professional pathways across the gaming industry.