The European baccalaureate in Merchandising and sales management allows you to obtain the RNCP title of “Marketing and Sales Manager” issued by the CDE FEDE France. This level 6 RNCP qualification (Bac +3 equivalent) is recognized by the State and businesses. It can be covered by continuing professional training schemes such as the CPF or the AIF. In addition to your RNCP title, you also receive the European Bachelor's degree in Merchandising and commercial management. This Bac +3 level diploma awards 60 ECTS credits.
The objectives of the training
The Bachelor Merchandising allows students to acquire solid technical, operational and relational knowledge and skills. They will be trained during their studies in five main areas: commerce, management, purchasing and merchandising.
ENACO allows you to prepare your Bachelor Merchandising in one year. The distance learning European Bachelor in Merchandising offered by ENACO is a European Bac +3 level diploma delivered by the FEDE (European Federation of Schools). It allows you to obtain 60 ECTS credits and to continue your studies with a Master's degree.
Skills developed
The distance learning European Bachelor in Merchandising and Sales Management covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:
- Administrative and financial management of the department
- Commercial negotiation and prospecting
- Supervision and animation of teams
- Sales optimization and sales development in a sector
- Sales promotion
- Loyalty and customer satisfaction
Prerequisites & conditions for obtaining
The distance learning European Merchandising Bachelor is accessible to people who have completed a Bac +2 or equivalent diploma allowing them to obtain 120 ECTS credits. It awards 60 ECTS credits.
You must respect the following conditions to obtain the RNCP “Marketing and Sales Manager” title:
- Respect the access conditions / prerequisites
- Complete all training assignments
- Carry out the professional mission provided for by the standard
- Take and pass the exams
The training program
The teaching program aims to train students in all areas of commerce, management and management, in the distribution sector while addressing the specificities of the European market. They study all the components of distribution: commerce, management, purchasing and merchandising.
The European project: culture and democracy for citizenship in action
- Geopolitics of Europe
- Contemporary history of European construction
- How the EU works & its challenges, challenges for the future
- the EU and the world
Intercultural management and human resources in Europe
- Intercultural management in Europe
- Human Resources in Europe
Professional expertise
- Distributor distribution and marketing
- Management of the organization and direction of a sales team
- Methodological tools: data processing
- Specific legislation
LV1 (English, Spanish or Italian)
Traineeship
The European Bachelor's training course in Merchandising and commercial management includes a 12-week internship period where the student is entrusted with one or more actions related to Merchandising and commercial management. A salaried job related to the framework can also replace the internship. The student will have to complete a dissertation giving rise to a defense on the missions carried out during this internship.
Students employed during training and in the field of the specialty followed can focus their dissertation on their professional activity.
Exams
The exams take place in January, June and October, overall or progressively, in one of the FEDE exam centers. The location will be communicated to you by the educational service. Examination fees, set by the FEDE, are included in the cost of the training.
Take your exams online!
Thanks to its recognition and its strong innovation policy, ENACO has joined forces with the FEDE to set up a 100% remote examination system. You take the exams entirely online , in January, June and October, globally or progressively. The oral tests take place in particular by videoconference (subject to modifications to the examination procedures).
You therefore no longer need to travel for the tests and can complete them according to your availability, within the deadlines set by the FEDE. Examination fees, set by the FEDE, are included in the cost of the training.
Professional opportunities
Obtaining the European Merchandising Bachelor's degree remotely opens the doors to many careers. Below you will find the non-exhaustive list of careers that will be open to you once you have obtained your Bachelor's degree:
- Category Manager
- Department manager
- Point of sale manager
- Area Manager
- Deputy Head of Department
- Merchandising assistant
Training costs
Testimony
Monday Eugene
"I am employed in the private sector and my wish has always been to finish my studies to reach at least the license. My other concern was: how to combine the useful with the pleasant, because I work in logistics? Thanks to ENACO , I can continue my studies while working, without being disconnected. At the end of my studies, I will be able to continue working in the same field. In addition, everything is done to make the training accessible. "