Европейский бакалавр по маркетингу

The European marketing baccalaureate allows you to obtain the RNCP title of “Marketing and Sales Manager” issued by the CDE FEDE France. This level 6 RNCP qualification (Bac +3 equivalent) is recognized by the State and companies. It can be covered by continuing professional training schemes such as the AIF or the CPF. Alongside your RNCP title, you also receive the European Bachelor Marketing diploma. This Bac +3 level diploma awards 60 ECTS credits.

The objectives of the training

Ideal after a BTS MCO (formerly BTS MUC), the European Bachelor in Marketing confirms the acquired knowledge and skills allowing access to executive professions in marketing. You will approach all forms of marketing: operational, strategic, services

The objective of the European Bachelor in Marketing is to train you in the development and implementation of marketing strategies within all types of companies. To do this, you will be trained to:

• Carrying out marketing studies
• The design and implementation of marketing plans (BtoB, BtoC, international)
• The definition and implementation of communication campaigns (advertising, direct marketing, events)
• Management of commercial action
• The establishment of sales and distribution networks

An internship period is included in your European Distance Marketing Bachelor. Lasting at least 12 weeks, this internship will allow you to apply what you learned during your training year. You can also complete your Bachelor Marketing on a work-study basis. You will then be under a professionalization contract in a company and your work-study schedule will be defined with the latter. More information on work-study training. This Bachelor can also be covered by Continuing Professional Training schemes.

Skills developed

The distance learning European Bachelor in Marketing covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:

• Conduct an operational marketing study
• Implement a marketing strategy
• Carry out marketing studies and analyzes to anticipate market trends
• Manage advertising budgets
• Implement a B to B marketing plan
• Master international marketing and its markets
• Analyze the positioning of an offer and a product
• Measuring the impacts of a marketing action

Prerequisites & conditions for obtaining

The European Distance Marketing Bachelor is accessible to people who have validated a Bac +2 or equivalent diploma allowing them to obtain 120 ECTS credits. It awards 60 ECTS credits which then allow, for example, integration into a European Master, such as the European Master in Management and Business Strategy offered by ENACO .

To obtain the RNCP title of "Marketing and Sales Manager", students must:

• Respect the access conditions / prerequisites
• Complete all training assignments
• Carry out the professional mission provided for by the standard
• Take and pass the exams

The training program

The teaching program targets alumni in all areas of marketing, while addressing the specificities of the European market. They study strategic marketing, marketing studies, operational marketing, international marketing, e-marketing and services marketing.

The European project: culture and democracy for citizenship in action

• Geopolitics of Europe
• Contemporary history of European construction
• How the EU works & its challenges, challenges for the future
• the EU and the world

Intercultural management and human resources in Europe

• Intercultural management in Europe
• Human Resources in Europe

Professional expertise

• Strategic marketing
• Operational Marketing
• CRM: optimize the customer relationship
• Marketing and consumer law
• Marketing and communication law
• B to B marketing
• E-marketing
• Brand management
• Services marketing

LV1 (English, Spanish or Italian)

Traineeship

The European Bachelor in Marketing training course includes an internship period of at least 12 weeks where the student is entrusted with several actions related to Marketing. A salaried job related to the framework can also replace the internship.

Candidates who do not have the opportunity to complete an internship in a company can support their dissertation on theoretical work. In this case, the dissertation project is determined in consultation with the teaching team and the professor in charge of monitoring who will have the role of supervising the project.

Students employed during training and in the field of the specialty followed can focus their dissertation on their professional activity.

Exams

The exams take place in January, June and October, overall or progressively, in one of the FEDE exam centers. The location will be communicated to you by the educational service. Examination fees, set by the FEDE, are included in the cost of the training.

Take your exams online!

Thanks to its recognition and its strong innovation policy, ENACO has joined forces with the FEDE to set up a 100% remote examination system. You take the exams entirely online , in January, June and October, globally or progressively. The oral tests take place in particular by videoconference (subject to modifications to the examination procedures).

You therefore no longer need to travel for the tests and can complete them according to your availability, within the deadlines set by the FEDE. Examination fees, set by the FEDE, are included in the cost of the training.

Professional opportunities

The Bachelor Marketing opens the doors to many careers. Find below the non-exhaustive list of positions to which you can apply thanks to your diploma:

• Operational Marketing Manager
• Marketing project manager
• Product development manager
• Responsible marketing client
• Sales manager
• Head of advertising
• Junior Product Manager
• Junior Market Manager

Training costs

Testimony

Hélène B.

Do not hesitate and choose ENACO for its quality; I didn't hesitate and I'm satisfied with it. ;)"

ENACO is the first distance business school in France offering 61 diploma, certification and qualifying courses in the fields of commerce, management, sales, marketing, real estate and HR up to Bac +5.

Since its creation in 2006, the ENACO Business School project has been to remotely train the professionals and leaders of tomorrow in the different fields of commerce, marketing, real estate, management and finance.

In an increasingly connected world, ENACO has built a unique educational project focused on innovation, personalized support, the search for excellence and the employability of its students.

ENACO is subject to the educational control of the Ministry of National Education and a member of the European Federation of Schools (FEDE). ENACO is also Qualiopi Training Action and ISO 9001 Quality certified, proof of its commitment to the quality of its training and the satisfaction of its students.

Course of training

All the training offered by ENACO is completed entirely online on our virtual campus developed by our teams. The student has access to all his courses, homework but also to virtual classes. The virtual campus integrates sharing and exchange functionalities as well as Google Apps. Students can therefore videoconference with their teachers via Google Hangout, Google's live video chat service. It is accessible 24 hours a day, 7 days a week, on computer, tablet or smartphone: you will be able to train wherever you are and whenever you want!

Pedagogical follow-up

Throughout your training you will be monitored by our teaching team. You benefit from individual and personalized supervision and educational support. You benefit from a personalized exchange with the teacher of each subject. These exchanges take place by telephone, email, live chats and/or video conferences. In order to support you as best as possible, your teachers regularly organize thematic virtual classes.

Our school also offers you an enhanced coaching service. We have put together a team of educational coaches who advise you on the first days of your training in your apprenticeship and give you all the keys to organize yourself, motivate yourself and express your full potential. They will guide you throughout your training and will be at your disposal if you encounter the slightest difficulty.

ENACO , the excellence of an innovative school

ENACO is subject to the educational control of National Education and the European Federation of Schools and is ISO 9001 and Qualiopi quality certified - Training actions and Apprenticeship training actions. Our various accreditations and approvals demonstrate our commitment to the quality of our training, the satisfaction of our students and their employability and allow our training to be covered by continuing training systems (CPF, AIF, work-study, etc.). ). The BTS offered by ENACO are recognized and subject to the educational control of National Education and the Bachelors and Masters are, for their part, recognized by the FEDE.

Our 9 quality commitments

A virtual campus accessible 24 hours a day and fully compatible with tablets and smartphones to study wherever you want, whenever you want! A virtual campus at the forefront of educational innovation: integration of Google Apps, notably Hangout, to follow live video discussions A team of experienced educational coaches to guide you throughout your journey No additional costs for training: no travel, accommodation, catering costs, etc. Experienced teachers from the professional world and higher education ISO 9001 and Qualiopi Quality certification - Training actions and Apprenticeship training actions, proof of our establishment's commitment to the quality of our training The possibility of registering and starting your training at any time A training rhythm adapted to each situation (accelerated or spread over time) An ecosystem of services at your disposal: 100% Good Deals space, Office 365 Web suite, Google Workspace license, a daily subscription to Le Figaro and the Google Digital Workshops integrated into your training.