Онлайн-курс по Брендингу и Коммуникации в Индустрии Моды

The Fashion Branding & Communication Online Course provides an introduction to fashion brands and marketing, and explores how brands are created, how they build value for consumers and how they must adapt their marketing approaches to keep modern and evolving consumers engaged. Students will learn how to recognise the key factors for consideration when it comes to fashion branding and marketing in current and new environments. Students will also learn how branding and communication is implemented in different areas of the industry.

A range of activities will be introduced every week for students to undertake; these will consist of collaborative activities with other students on the course, as well as independent projects.

Upon successful completion of the course, students will be awarded a Condé Nast College Certificate of Achievement, and will have gained a broad introductory knowledge of:

• fashion brands and how they market and promote their values and products
• the different facets of understanding consumers
• ethics and sustainable brand practices
• brand strategy
• building a brand from scratch
• how brands use social media to connect with their audiences
• the future of fashion brands and how branding is changing

This course acts as a good stepping stone onto other Condé Nast courses at higher levels.

Why Choose This Course?

The Condé Nast College has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, LOVE, Glamour, GQ and a host of other Condé Nast titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industries. This creates a unique educational environment for students to thrive in.

Some of the industry experts you will have an opportunity to hear from during the course include but are not limited to:

• Alexis Jourrou – Director of Global Enterprise Innovation, Condé Nast
• Hannah Springett – Senior Product Designer at Condé Nast & Freelance Creative Director
• Stephanie Barker-Fry – Knowledge Exchange Lead

Virtual Graduation

At the end of the course we will hold a Virtual Graduation/Celebration Event to which all the students are invited to join with the Course Leader, the College CEO, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate the achievements and the new knowledge gained from the six weeks of learning with Condé Nast College.

Dedicated Course Leader

Students will have support from a dedicated Course Leader throughout the course. The Course Leader will guide students through the 6-week course, and will also facilitate live interactive sessions with the group online every week.

The Condé Nast College of Fashion & Design

The Condé Nast College of Fashion & Design provides student with a world-class fashion education in the heart of London.

Our courses fuse exciting and intensive academic learning with unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, Glamour, GQ, Wired and a host of other Condé Nast titles.

The College provides highly creative courses combined with a solid foundation in the business side of the industry. The purpose of our courses is to prepare students for a multitude of jobs/; styling, journalism, fashion buying, marketing, branding, graphic design, PR, digital strategy, business, events entrepreneurship, e-commerce and many more career paths.

We currently offer the following accredited courses – the MA Fashion Media Strategy, MA Creative Direction for Fashion Media, MA Fashion Journalism, MA Fashion Communication, MA Entrepreneurship: Fashion and Creative Industries, MA Luxury Brand Management (in collaboration with Richmond University), the BA (Hons) Fashion Communication, the one-year Vogue Foundation Programme, Diploma and three Certificate.

Our short courses include the four-week Vogue Intensive Summer Course, the 5-days of... courses: Fashion Styling Course, Fashion Journalism Course, Fashion Business Course, Creative Direction and the Vogue Teen Weekend as well as six-week online Insights courses.

We are accepting applications all year round and look forward to welcoming you to the Condé Nast family.

Studying at the Condé Nast College of Fashion & Design is an exciting, engaging and uniquely enriching experience.

With access to some of the most outstanding creative minds in the business, plus intensive, vocationally-styled courses and a busy timetable—both in our new, modern building and beyond into galleries, studios and so on—students will find their days at the Condé Nast College are both busy and rewarding. We believe that the friendships that the students make with one another while they are studying with us are as important as the networking opportunities they will have with an enormous number of external industry professionals. As a result, we encourage a rich, engaged and collegiate attitude from our students while they are here with us, allowing them to forge firm friendships that they will carry forward into their myriad, and undoubtedly stellar, careers all over the globe.

Careers

The Condé Nast College places our students in a position to reach their dream career. The College offers excellent industry links and partnerships. Students not only gain a thorough preparation for business life, they have already had extensive engagement with the professional world before leaving the College. Work experience/internships at Condé Nast may be offered to a select group of the most talented students. The College cannot pledge work placements at other companies but it will make introductions and recommendations for star students. The College’s careers advisor is able to guide students on further study, employment opportunities, internships, placements and projects relevant to each student’s requirements. They offer a professional service designed to respond to individual needs. The career advisor also hold workshops on CV writing, portfolio presentation, job search skills and interview techniques. Please note individual career guidance is only available for students on our accredited courses - all the MA programmes, the BA (Hons) Fashion Communication, the Vogue Foundation Programme, Diploma & Certificate programmes.