Бакалавриат по маркетинговой коммуникации

An interdisciplinary program that prepares students to understand how organizations connect with their consumers through communication, advertising, creativity, public relations, branding and new technologies (digital marketing). Students discover how to develop and implement communication and marketing strategies in a global and competitive environment. They learn the necessary tools to convey messages that embody the brand values ​​and mission of the company and its products/services. In the Bachelor of Science in Marketing Communication Advertising, classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge necessary to function in this complex and demanding field. Coursework includes a focus on traditional and social media marketing, public relations and client development.

Our students can complete 4 years of university studies in our campus to obtain the title of Bachelor of Science in Marketing Communication Advertising or opt to complete the last two years of their degree at Endicott College in Boston (our sister campus), or at any other American college or university in the world.

The American University System

CIS University

CIS University Endicott International offers programs that combine the best features of the American higher education model, where students become active participants in their personal and professional growth while earning their degrees.

Known for its entrepreneurial spirit, the American system offers flexibility and encourages student engagement and individuality. The result is an active learning process where students’ work and participation are used as measurements of success.

In 1995, CIS University and Endicott College formed a partnership to offer students more educational and professional opportunities to expand their horizons. CIS University Endicott International students receive their Bachelor Degree from Endicott College.

Accreditation

CIS University is authorized by the Community of Madrid to function as a foreign University in Spain (B.O.C.M. number 81, on the 6th of April, 1998 and B.O.C.M. number 134, on the 7th of June, 2019).

Endicott College is accredited by the New England Commission on Higher Education (NECHE).

CIS University , an American University in Madrid, was founded in 1981. It is in the very heart of Madrid in one of the loveliest parts of the city. Our building is easily accessible and in an extremely safe area. We take great pride in offering students an American higher education, especially characterized by the practical methodological approach.

CIS University is an uncommonly tight-knit learning community, which is often described as “like a big family.” Administrators and professors do everything they can to ensure that our students are comfortable as we guide them through what will ultimately be one of the biggest events of their lives in an exceedingly international setting — in many cases in a foreign country. Every member of our staff and faculty at CIS University has lived or studied abroad, so we understand the needs of our non-Spanish students who make Madrid their temporary home, as well as the needs of our Spanish students who will ultimately finish up their bachelor’s degree elsewhere.

American System Advantages

The American Higher Education System has been implemented around the world with some of the best, and most successful models on the planet.

The principal advantages of the “American System” are as follows:

• Lower risk of academic failure. Since young people seldom know with 100% certainty what they want to be doing ten years from now, students are not required to be locked into an area of study, in some cases, as early as their sophomore year of high school. Students are not even required to definitively choose upon beginning college. Students are encouraged to choose a focus or major, but certainly not penalized should they change their mind during the first two years of their studies, which mostly involve general education requirements that are nearly universal for all degree programs. By year three, students are required to decide, but then again, students in year three are typically in a better position to make such a determination.
• It is very easy to change degree programs because the general courses that are required in all majors offered at CIS University remain consistent whether a student is studying business or journalism. Likewise, should a student change from business to journalism, the business courses satisfy the free electives included in general coursework. This truly is the most flexible system in the world, and we believe young students need time and freedom to discover who they are instead of being academically locked into something they could one day regret and resent.
• The credit system is consistent among American Colleges and Universities around the world, so transferring is also relatively simple.
• Students organize and design their course schedules under the supervision and guidance of our experienced deans.
• It is based more on the practical application of concepts than theory. We profoundly believe that students learn better by actually doing what they are studying than they do by simply attempting to memorize data. The data is important, but there needs to be a less abstract way of thinking about it to make sure the information is truly learned.
• There are weekly assignments, so studying is done daily as opposed to cramming at the end of the semester for exams. Developing study skills in such a way tends to become a lifelong asset.
• Continuous evaluation favors consistency and encourages students to do their best even if they perform worse than expected on an exam or project since they have a multitude of opportunities to demonstrate their knowledge and ability.
• Students are motivated by many short-term goals, as well as by being largely responsible for their study schedule and workload.

Academic Partner: Endicott College

Since 1995, CIS University has worked closely with our academic partner, Endicott College in Boston (MA). A partnership that allows students enrolled at CIS University to receive Endicott College credits.

Upon completion of their first two years at CIS University, students have the opportunity to complete their last two years with us or apply for a transfer to Endicott College (our sister Campus), or to any American university in the world.

Accreditation

In 1995, CIS University and Endicott College entered into an affiliation agreement whereby CIS University students receive Endicott College credits, which can be transferred to any US college or university.

Endicott College (Massachusetts, USA) is accredited by the New England Commission on Higher Education (NECHE).

CIS University is authorized by the Community of Madrid as a foreign university in Spain (BOCM number 81, April 6th, 1998, and BOCM number 134, June, 7th, 2019).