Бакалавр по маркетингу и продажам

The Bachelor of Science in Marketing and Sales provides career-focused training in corporate sales, sales management, marketing, product placement, and branding. You’ll learn both theory and dynamic applications directly from practicing professionals who are distinguished leaders in their fields. A culminating research project in sales and marketing gives you the opportunity to apply your academic experience to a project related to your personal and professional interests.

Marketing involves promoting a product or service. It’s a broad term that encompasses business activities such as advertising, brand development, social media, public relations, and market research. The difference between marketing and sales is that marketing refers to everything you do to reach and persuade prospects, while sales refer to closing the deal (often through personal interactions and networking). Both marketing and sales must work together effectively to convert prospects into clients and grow a business.

For more than 45 years Cambridge College has been a leader and pioneer in adult learning. With the main campus in Boston, Massachusetts, and four regional locations nationwide, we provide academically excellent, time-efficient, and affordable higher education to a diverse population of adult learners.

A private, nonprofit institution, Cambridge College is accredited by the New England Commission of Higher Education (NECHE, formerly known as NEASC); our various degree and certificate programs enable students to earn the credentials they need to advance in their careers.

Cambridge College offers high-quality academic programs during fall, spring, and summer. Convenient for working adults, most courses are taught evenings and weekends, many blending onsite and online components. Our more than 450 full- and part-time faculty are scholar-practitioners who bring their experience into the classroom. Each year, we enroll over 3,000 students in our undergraduate, master’s, and doctoral degree programs; and certificate and Certificate of Advanced Graduate Studies (CAGS) programs.

Our more than 30,000 alumni are the best evidence of the quality and value of a Cambridge College education. Each day, all around the world, they are changing the schools in which they teach and lead, the healthcare and social service agencies in which they work, and the communities in which they live and serve. The impact they have on the world begins with the open doors and accessible opportunities at Cambridge College.