Онлайн-курс по маркетингу контента

This practical professional course puts your hands-on with the mechanics of content marketing. You’ll gain an advanced working knowledge of the discipline and the skills you need to produce content that delivers results.

Businesses use content marketing to draw customers to their brand and retain them. Finding the right story and telling it the right way is where you come in as a content marketer. You’ll become fluent in content marketing strategy and planning through engaging exercises and interactive workshops. You’ll explore tools and techniques to bring your ideas to life, with particular emphasis on commercial copywriting. And you’ll hear guest lectures drawn from the industry. You’ll bring it all together when you deliver content for a real-world client brief.

At Berghs, we love all forms of communication and are compelled onwards by people fulfilling their potential. Our goal is to keep educating the top communicators of tomorrow, something we’ve been busy doing since 1941.

Powering development – yesterday, today, and tomorrow

We’re often described as a world-leading communication school. In the last five years, Berghs has continued to impress at One Show’s student competition “Young Ones,” ranking among the Top 5 schools in the world and the best school in Europe.

Education that leads to jobs.

Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation. So, what’s our secret?

At Berghs, we believe in integration – among students, programs, disciplines, subjects, the industry, agencies, entrepreneurs, and organizations. No silos.

Action-based learning is our philosophy. We provide students with theories and tools. Then we asked them to apply that to a practical case. Learning by doing.

Only industry professionals as instructors . We have no permanent teaching staff at Berghs but a Faculty that hires industry professionals and help them to pass their knowledge on to the students. This way content is always fresh and students learn straight from the industry.

School of the Year

At the Cannes Lions festival, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009.