Бакалавр по управлению бизнесом (маркетинг) с годовым курсом

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business Management (Marketing) with Foundation Year at our Berlin campus provides everything you need.

Modules

Foundation year

• Research Skills and Using Information
• Developing Academic Skills
• Using Numeracy, IT and Data
• Values, Ethics and Working Collaboratively
• Structure of Business
• Technology in Organisations

Level 4

• Digital Skills & Professional Development (20 credits)
• Contemporary Business Environment (20 credits)
• Marketing Dynamics (20 credits)
• Introduction to Business Finance (20 credits)
• People Management (20 credits)
• Technology & Innovation (20 credits)

Level 5

• Data Analytics & Management (20 credits)
• Business Start-up (20 credits)
• Sales Management (20 credits)
• Digital & Social Media Marketing (20 credits)
• Managing Brands (20 credits)
• Consumer Insights (20 credits)

Level 6

• Business Transformation (20 credits)
• Entrepreneurship and Innovation (20 credits)
• Corporate Governance, Law & Ethics (20 credits)
• Independent Study (20 credits)
• Global Marketing (20 credits)
• Marketing & Digital Strategy (20 credits)

Why Arden?

• Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
• 96% of Arden University graduates are in employment 6 months after graduation.
• Taught 100% in English.
• Intensive, engaging and face-to-face teaching by industry experts.
• Industry-relevant, 21st-century application.
• International student cohort with over 40 nationalities represented.
• Payment options and early-bird discounts are available.
• Perfect central location in Berlin, close to key corporate players.

Why Germany?

• Germany has one of the best employment rates in Europe, at 91%*.
• 4th Best Graduate starting salary at £40,650 in Europe, with a growing economy.
• Germany is the most popular European country for international students, recognised for its high-quality education*.
• Berlin has been named the start-up capital of Europe.
• Berlin is the largest city in the EU with a thriving business scene, offering a range of job opportunities to young professionals and graduates.
• Germany has a rich history in culture and arts, offering students a chance to explore this whilst experiencing world-class education from a UK-recognised institution.

*Times Higher Education

**I Am Expat

***According to statistics and data from the ICEF monitor

Course Requirements

• At least 3 x GCSEs / 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.
• English proficiency: IELTS 5.5 (no less than 5 in any element); or TOEFL 46-59, or equivalent
• Non-standard entry to the course may be considered based on your professional work experience.

The School

Here at Arden's study centre Berlin, we are 100 per cent committed to providing high-quality business education to those looking to further their career in various industry sectors.

About

At Arden University, we are dedicated to ensuring higher education is accessible for all. We offer industry-relevant undergrad and postgrad courses in Germany, which are taught by an expert faculty. Students can opt to study full-time or part-time and therefore adapt their studies to fit around their schedule.

Expertise and Reputation

We understand how difficult it can be for students to fit their studies around daily commitments. That’s why we offer Blended Learning which combines supportive face-to-face learning and teaching with independent online study. Students have 24/7 access to our innovative online learning platform, iLearn, which provides access to a wealth of e-learning resources. This flexible model of delivery enables students to create a practical timetable that fits into their life.

Our tutors are dedicated to supporting students' academic development from day one as well as supervising the achievement of learning outcomes. Students also benefit from our expert faculty who have years of academic and industry-relevant expertise.

Location

Arden’s modern study centre is located in the heart of Berlin, the start-up capital of Europe. Students benefit from being surrounded by some of the biggest players in the corporate world including Sony, Deutsche Bahn, and Daimler. The city’s thriving business scene provides ample networking opportunities and the chance for students to develop academically outside the classroom.

The study centre itself offers state-of-the-art facilities with easy access to shops, restaurants, and various top attractions to learn about the city’s rich cultural and political history.

Career Support

Within the virtual iLearn classroom sits our online Careers Portal which aims to ensure our students stand out to employers in today’s competitive job market. Offering a range of useful tools from an interview simulator and CV builder, to a global search engine to e-learning courses, the portal strives to help students achieve their career goals.

In addition to the support offered by our online careers centre, all of our courses at Arden are designed with a core focus on employability. By combining theory with practice, our programs will provide the sought-after knowledge that can be applied directly to the workplace upon graduation.

International Appeal

Having supported more than 50,000 students from over 150 countries to date, we strive to ensure that Arden’s high-quality education is available to international students from all over the world.

Furthermore, all of our courses are taught in English, the world’s foremost business language, and we also offer free German lessons. We believe these advantageous language skills will significantly increase students' job prospects in Germany and throughout the world.

Our Values

• Accessibility
  • We offer flexible online learning so students can study whenever and wherever they like.
• Flexibility
  • Thanks to our innovative, online learning platform, students can fit their studies around their daily commitments.
• Career-focused programs
  • Our courses are designed to provide students with the key business skills needed to succeed in today’s competitive job market.
• Support – Our online Careers Portal is dedicated to our students’ personal and academic development, ensuring they are fully prepared for the workplace.
• Funding
  • We believe financial concerns shouldn’t be a barrier to personal development. Therefore, we offer flexible funding and offer high-quality education.