Основные концепции и техники копирайтинга (Бесплатный онлайн-курс с сертификатом)

Learn the craft of skillfully writing compelling marketing copy that engages and sells with this free online course.

The written word can be compelling. Phrases have the power to persuade, motivate and move people to action, but only when written skillfully. Through this course, master the art of expertly writing persuasive, professional and winning marketing ideas. This course takes the mystery out of choosing the appropriate words to sell an idea, product or event to bring in business and drive profit for you and your client.

What You Will Learn In This Free Course

• Explain through hands-on practice how to turn words into money
• Summarise how to write the most common types of copywriting projects skillfully
• Analyse any ‘persuasion challenge’ and identify the factors that will move readers to action
• Identify all the necessary elements for both the simple, shortest marketing piece and the more complicated ones
• Compare and differentiate an offering from the competition
• Describe how to capture a reader’s attention, explain what’s on offer and clinch the deal
• Discuss how to gain confidence from a start-to-finish overview of effective copywriting

We are Alison, one of the world’s largest free learning platforms for education and skills training. Founded in 2007, we are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere, at any time - for free and online. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

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