Mestrado em Gestão de Mídias Sociais

• Join an exciting media course focused on understanding the challenges of managing social media
  • Learn from widely published academic experts and experienced industry practitioners
  • Gain a vital mix of theoretical and practical management skills and build a portfolio to showcase your work to prospective employers
  • Develop as a critical thinker and master the art of how communicating effectively and creatively
  • Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, sound studios and a computerised radio studio

Our dynamic Master's course in Social Media Management offers a combination of practical management skills and theoretical knowledge to prepare you for an exciting career in the dynamic world of social media.

As a new postgraduate provision, the course prepares you to become a management professional, who can navigate the rapidly evolving social media world, at national and international levels. Our approach combines cutting-edge theories with contemporary case studies of real-life situations from across the globe.

We will equip you with a wide range of key social media management skills to thrive in a complex and evolving media landscape and support you to become a leader in business, culture, and entrepreneurship.

You will acquire critical thinking, analysis, research, planning and management techniques which can be used in a range of sectors and contexts beyond the traditional media industries. In developing a deep understanding of historical debates and present issues, you will be in a strong position to face any challenge your future may bring in a wide range of industrial and cultural sectors.

Together we will survey prevailing global concerns regarding identity, equality, big data, politics and the economy framed by the production, distribution, and consumption of social media.

We will support and extend this through hands-on teaching, where you will be able to develop your practical management competencies and create a rich portfolio of work and contacts. You will leave the course with strong transferable skills, management skills and the digital media expertise needed to excel in your chosen career. As such, this programme will enhance your employability and expand the horizons of your professional career paths.

Over the years, we have built strong links with local employers, such as independent film producers, radio stations and newspapers. These, along with our state-of-the-art multimedia facilities, will help you build a combination of practical and transferable skills, creative thinking and applied academic knowledge so that you stand out in a competitive job market.

• In Semester 1 you study Introduction to Media Management, Social Media Research Methods and Social Media Marketing and Analytics.
• In Semester 2, you study: Freelancing and Entrepreneurship, Media Project Design and Development
• In your final semester, you choose a Dissertation or Practical Project in Social Media Management in an area of your own interest, agreed with your tutor.

This programme is aimed at both professionals and arts graduates. Its unique combination of technical, management and conceptual skills will help you forge a successful career in social media management.

The University of Winchester empowers students to reach their full potential and make a difference in the world. Set in Winchester, a beautiful, quintessential English city with a rich heritage and vibrant contemporary culture, the university’s friendly and compact campuses give students the benefit of city and campus living. We are well situated with excellent transport links allowing you to reach London or the coast in an hour, and Southampton Airport is just a 10-minute train journey away.

The university offers a selection of undergraduate and postgraduate degrees that are taught across our five faculties:

• Faculty of Business and Digital Technologies: A modern, forward-thinking faculty offering a range of disciples including Accounting, Economics, Business Management, Computer Science and Marketing.
• Faculty of Education and the Arts: Has a long and established history of providing high-quality degrees, and is home to the Institute of Education, Department of Education and Childhood Studies, Department of Performing Arts, and School of Media and Film.
• Faculty of Health and Wellbeing: Outstanding degrees that are committed to progressing health and well-being for all life. The faculty includes Nursing, Physiotherapy, Social Work, Animal Welfare and Sports degrees.
• Faculty of Humanities and Social Sciences: Passionate about what makes us human, we offer research-led teaching and outstanding support in Anthropology; Archaeology; History; Psychology; Social Sciences including Politics and Geography; Philosophy; English and Creative Writing.
• Faculty of Law, Crime and Justice: Bringing together the department of Law and the department of Policing, Criminology and Forensics, the faculty uses an interdisciplinary approach to offer a dynamic range of degrees that offer the use of specialist facilities.