Mestrado em Gestão de Negócios Digitais MSc

Digital technology is having a dramatic impact on the business world. Companies can use real-time data to inform strategy and improve products and processes, while technologies such as artificial intelligence, machine learning and blockchain create intelligent enterprises.

In this MSc Digital Business Management Master's degree course, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments. You'll explore how leading enterprise software, including SAP applications, enables the development and implementation of digital change in business.

When you complete the course, you'll have the skills and practical experience to lead and manage the digital transformation of businesses in any industry.

What you'll experience

In this Digital Business Management Master's degree course, you'll:

• Learn how to initiate and lead digital change from academics with professional experience and industry speakers.
• Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics.
• Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications and other ERP and CRM software in your career.
• Complete a digital business consulting project where you'll work with a company in the UK or overseas to develop and implement digital solutions.
• Use our SAP Next-Gen Innovation Lab, where you'll see how businesses can use technologies and concepts such as the Internet of Things, machine learning, blockchain, analytics and 'big data' to transform their products and processes.
• Access our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases.
• Study full-time over one year or part-time over two years at a university with excellent teaching, research and industry engagement in this subject area.
• You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification.

We’re proud to be a breath of fresh air in the academic world – a place where everyone gets the support they need to achieve their best. We’re always discovering. We don’t fit the mould, we break it. Just as the world keeps moving, so do we.

We’re closely involved with our local community, and we take our ideas into the global marketplace. We partner with businesses, industry, and government to set the course for a better future. And we educate and transform the lives of our students to help them achieve their potential. We stand out, not just in the UK but in the world. We excel in research areas from cosmology and astrophysics to cybersecurity, forensics, and sport science. Since the first day we opened our doors, we've looked towards the future. And we're here to help you shape it.