BSBA Marketing

Marketing is an important part of any business or organization and can enhance growth, increase profits, and help achieve the organization’s goals. Furthermore, marketing plays an important role in our society by enhancing our quality of life. Marketing involves the activities needed to facilitate an exchange. This covers selling products, services or ideas to both consumers and business buyers.

Digital and Social Media Marketing is fast becoming a central element of today’s business. Many non-profit institutions are now enthusiastic users of marketing concepts; thus marketing majors find such untraditional areas as hospitals, churches, museums, universities and retirement homes often offer excellent entry-level opportunities for marketing majors in addition to such traditional firms as manufacturing and retail concerns.

The College of Business Administration at University Of Missouri St Louis provides research- and practice-based programs that prepare students to enter and succeed locally and globally across a wide range of business professions. We offer quality, value, and access.

We are St. Louis’s only research-based public university. We offer business knowledge and quality of instruction. We recruit strong faculty from across the world and hold them to rigorous standards for research productivity and teaching effectiveness. We augment this core faculty with instructors with practical business experience and strong teaching skills. We update our curriculum to address employer concerns, needs of the market, advancements in knowledge, and changes in instructional technology. Advisory boards and alumni ensure we maintain real world relevance.

We offer the best value in business education in St. Louis. We make quality faculty, programs, and instruction available to every St. Louisan. We are the value-added and bang-for-the-buck leader in St. Louis. This value orientation is critical to our original mission. More recently, it has made us attractive to students outside the St. Louis region, including international students who add to the cultural diversity of our classes and the value of our programs.