Mestrado em Marketing

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes. This degree is accredited by the Chartered Institute of Marketing (CIM).

As a graduate of this programme, you will:

• Be able to critically reflect upon emerging challenges in branding, relationship marketing, digital marketing and social media marketing, and sustainability, to name but a few, and will find the programme of study up-to-date, intellectually inspiring and relevant.
• Gain skills in strategic and tactical marketing decision-making while considering the effects of your decisions on the triple bottom line: financial, social and broader environmental outcomes.

How you study

The programme offers a variety of highly engaging learning materials and activities. Your learning experience will be enhanced with an accessible and attractive learning platform, opportunities for self-assessment so you can understand your own progress and enhanced online student support.

This programme is currently not supported by any Recognised Teaching Centres. Check this page for further updates.

Online support

This marketing postgraduate programme is delivered online and there is no requirement to come to the UK as part of your studies. Our flexible online programme allows you to work around your own schedule and leads to a globally-recognised qualification.

When you register, we will give you access to the Student Portal. You can then access your University of London email account and other key resources including:

• The Student Guide provides information which is common to all students and gives useful information about your relationship with the University of London through to graduation.
• The Virtual Learning Environment (VLE) which offers online learning support, access to the student café and discussion areas, and other study materials.
• The Online Library provides access to over 100 million academic electronic items comprising E-books, E-journals, conference proceedings etc. In addition, students can request items which are not held in the library via the library's Inter-Library loans service with the British Library. All registered students have free access to the University of London’s Online Library
• Senate House Library provides free reference access for all registered distance and flexible learning students.

Tutor support

All students receive online tutor support and feedback while studying this programme. Tutors introduce the modules, respond to queries, monitor discussions and provide guidance on assessments.

Time commitment

The flexible approach to learning allows students to complete the MSc Marketing in a minimum of one and a half years (subject to module availability) to a maximum of five years.

You can study at your own pace, either part-time or full-time, adjusting the intensity of learning to suit your needs. Modules are offered over two 22-week sessions each academic year. You choose which sessions to enter and how many modules to complete in each session.

Assessment

Each module includes a mix of assessments. During your study period you will have your coursework assessed and written examinations

The dissertation (MSc only) is comprised of a 3,000 word research proposal (marked on a Pass/Fail basis) and a 12,000 word final dissertation (100 per cent).

All coursework and dissertation items are submitted through the VLE. You can sit exams at any of our exam centres worldwide.

Accreditation

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

The University of London has joined forces with CIM to give MSc graduates the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

The Graduate Gateway programme provides students and graduates with the unique opportunity to gain a professional qualification or award alongside their marketing degree. This means for most qualifications, students and graduates may only have to take one assessment instead of the usual three.

We are one of the largest, most diverse universities in the UK with over 120,000 students in London, and a further 50,000 studying across 180 countries for a University of London degree.

The University of London, dating back to 1836, is the third oldest University in England. It is a federation of 17 member institutions and nine research institutes catering for 120,000 students in London, as well as a global operation serving more than 51,000 students in over 180 countries and 1.3million learners enrolled on its MOOCs through the online Coursera platform. This makes the University of London ‘The World’s Largest Classroom’.

So, no matter where in the world you are, you can get an internationally recognised degree from the University of London, either on campus or through flexible and distance learning. The University offers more than 100 degrees, diplomas, certificates and short modules across the world at both undergraduate and postgraduate level and is able to support all your learning requirements.

The People’s University

The University of London was established by Royal Charter in 1836 for the public benefit and is recognised globally. Throughout our long history, the University has offered access to a wide range of academic opportunities. As a world leader in higher education, the University has pioneered change in the sector. We were the first university to admit students regardless of their gender, race or religion, the first to admit women to degree programmes and, in 1865, the first to give students the opportunity to study wherever they are, providing access to higher education across the globe. For almost 200 years, we have improved the lives of millions of people around the world through our unique approach to education, prompting Charles Dickens to term us the 'People's University'.

World class; Worldwide

Whether you wish to join our vibrant academic community in the heart of London or Paris, study independently or with the support of a Recognised Teaching Centre, you will become a University of London student and join the world class.

Study at the University of London

We are a federation of 17 independent member institutions of outstanding global reputation, ranging from larger universities such as UCL or King’s College London to smaller specialised institutions such as the Royal Academy of Music or the Courtauld Institute of Art.

There are also research institutes, united through the School of Advanced Study, offering postgraduate study and research in the humanities as well as the University of London Institute in Paris and our flexible and distance learning programmes.

Students of the member institutions are also University of London students, giving them access to our wide range of services in central London. The academic quality of your qualification is of the very highest standard, wherever you study.

Student Services

As well as providing world-class education, we also offer a range of other services including careers advice and access to Student Central and the prestigious Senate House Library. The University also manages a range of high-quality student accommodation in central London where students can mix with others from across a range of member institutions.