Programa de Mestrado em Marketing e Gestão de Moda

Fashion is one of the most complex and fascinating areas of both research and social life. It encompasses trends and the fashion cycle, the fashion industry, and the fashion system, as well as perspectives on consumer behavior and consumption. The social and environmental impact of the fashion and apparel industry on a global basis is more burning now than ever. The Master&rsquo's program in Fashion Management and Marketing provides you with academic tools to manage fashion and textiles as a multidisciplinary and multifaceted phenomenon, with a special focus on sustainability, which is an important area of research at the Swedish School of Textiles.

Our program in short

This educational program gives you the tools to manage marketing and consumer behavior in textile and fashion processes. You gain fundamental knowledge of how to manage textile value chains with a special focus on sustainability.

Strong grounding in current research

The courses have a strong grounding in current research in textile management with a focus on sustainability in the textile value chain, as well as research in related subjects such as business administration and industrial economics at the University of Borå.

The right place to study fashion

The University of Borå is just the right place to study fashion. Here, you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. As the Borå's region is a huge textile region, there are good opportunities for collaborations, internships, and degree projects at nearby companies.

In the heartland of Swedish textile innovation and industry, in the Viskan Valley, a short drive from Sweden's second-largest city lies our university and the city of Borås.

At the University of Borås, we cultivate learning, knowledge, and innovation of high quality in an international setting and with significant social relevance. Our focus is on working together for the future – to make a difference.

Here, you can choose among many different Bachelor’s and Master’s programs relevant to your future career. We offer unique programs in many subject areas, several of which can only be found here and which attract students from all over the world.

At the University of Borås, collaboration around sustainable development in our educational programs is important. You as a student are stimulated to think critically in your education and are given a sound basis for working for – and in – a sustainable society.