Mestrado em Comunicação e Marketing Político

Learn the most innovative techniques to develop and implement strategic electoral marketing and communication plans

This Official Master prepares you to function in various areas of the political environment, acquiring a versatile profile that will allow you to act as spokesperson, director of media relations, chief of staff, press or protocol, and image and communication advisor.

You will learn to set objectives by analyzing political and institutional change and electoral behavior models, as well as providing the appropriate marketing solutions.

This Master provides you with the necessary knowledge to study electoral behavior and direct the marketing of a political party or candidate. It also teaches you to coordinate and plan electoral campaigns and to master essential tools such as social networks, neuromarketing or data segmentation.

goals

• Design a strategy for the construction of the political brand that incorporates the use of new media and different visual supports.
• Take advantage of 2.0 tools and manage correctly in the digital environment to improve the management of politics on the internet and social networks .
• Know and develop the most appropriate political marketing actions in each case to promote an institution, a political party or a candidate.
• Analyze electoral behavior and extract consequences for the management of communication and political marketing .
• Interpret the data resulting from the main qualitative research methods (in-depth interviews and focus groups) and quantitative (surveys, descriptive, bivariate and multivariate analysis).
• Apply the best tools and strategies to manage the image of any institution, political party or candidate to improve its reputation .
• Manage and respond to a crisis situation .
• Deepen the concepts of soft power, globalization, cyber activists and pressure groups .
• Interpret the peculiarities of each of the most common communication situations in the political sphere: press conferences, speeches, interviews and debates and apply the most appropriate resources in each of them.
• Organize and manage events both in the institutional, political and electoral spheres.

General information

• Duration: 1 academic year
• Face-to-face exams: at the end of each semester
• ECTS credits: 60
• Methodology: 100% online education
• Live Online Classes
• Personal Tutor

Methodology

Live online classes

We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.

Didactic resources

UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.

In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.

Personal tutor

At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.

The tutors offer personalized attention by constantly monitoring each student.

• Solve doubts about academic procedures, procedures or specific doubts about subjects.
• Helps with study planning to make better use of time.
• Recommend which didactic resources of the platform to use in each case.
• He is involved with the students' studies to help them pass each subject.

Evaluation system

To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.

• Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
• Final face-to-face examination.
• Master's Thesis

The mission of UNIR is the comprehensive training of students in the skills, competencies, and knowledge required to excel in today’s society. UNIR is committed to meeting the needs and expectations of our stakeholders: students, teaching and research faculty, administrative staff, public administrations and society in general- by providing quality education that strives for continuous improvement and excellence. We are especially sensitive to attending individuals whose circumstances prevent them from studying on campus or who prefer the more open, innovative solutions that emerging technologies can provide online .

Values

The values of UNIR are:

• Our commitment to student's success.
• Tailoring of teaching tasks, attending students throughout their studies and supporting them as they seek employment.
• Ongoing attention to innovation in our teaching and learning methodology.
• Fostering and promoting entrepreneurial spirit.
• Ability to respond to the expectations of students, teaching and research faculty, administrative and service staff, public administrations and society in general.
• Degrees and study programs that meet the needs of society.
• Meticulous attention to the quality of instruction and resources.
• An open approach to the international dimensions of the university education.

In addition, UNIR, the Online University, is specifically committed to incorporating new technologies as an effective tool for learning in a university environment. There are three key aspects of our methodology that we wish to highlight. First, UNIR aspires to provide effective instruction that focuses on each student individually, adapting the pace of the students’ learning process to his/her circumstances. Second, to fulfill this aspiration, UNIR provides each student with a tutor to avoid the problems of anonymity and overcrowding so common in higher education. Third, UNIR ensures that the faculty and management personnel are fully committed to each and every student who embarks—sometimes with considerable sacrifice—on the adventure of pursuing a university degree.