Mestrado em Inovação em Marketing

MA Marketing and Innovation Top-up

Entry Requirements:

Applicants must hold an appropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis.

Minimum Age:

19 years

Duration:

6 months

Intake Dates:

January, April, July and October

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations.

The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills.

Qualification Overview

• Credit Value 60 credits
• Qualification Level 7

Module Synopsis

By the end of the masters in marketing course, you should be able to:

• Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
• Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
• Review, modify and apply transferable marketing concepts and skills in the management of product and market development, with a focus on a strategic perspective
• Assess market-sourced data and information from a variety of organisations, and use this for strategic marketing decision-making
• Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
• Develop intellectual mastery in the area of marketing management and innovation

Stratford College provides tutorial services for high-quality British education programmes and workshops locally and internationally.

Stratford College is based in Telford, Shropshire, UK with centres in London and Abuja (Nigeria). We also offer courses through distance learning.

We are committed to providing top quality education and development environment. Our students benefit from intensive tuition and a dedicated staff. We combine traditional values with a modern approach and technologies to ensure that all courses are delivered and taught in the most efficient and effective way to success.

Our programmes are devised and delivered in partnership with reputable UK institutions and are normally leveraged from an online platform that feeds tutorial academies in the UK and abroad.

Our students based outside the UK are able to gain a globally recognized, British qualifications without having to travel to the UK. In addition, all our courses guarantee progression for further study at institutions in the UK. This gives our internationally based students the flexibility of starting their programmes in their respective countries and competing in the UK or vice versa if they so wish.

All our international academies operate as professional schools providing tuition for students undergoing our internally awarded programmes or independently arranged examinations for courses/qualifications provided by other universities or colleges. Students receive face to face tuition and support from well-trained staff at their local academy for programmes which are administered and assessed from our college in the UK through distance learning.