Mestrado em Marketing Público e Político Estratégico

The main purpose of the programme is to help students master the theories, concepts, applications and practices of modern strategic public and political communication in order that they grasp its significant role in the strategic development of public, private and non for profit organisations. The programme prepares students for various careers with specialization in marketing management and in international public and political fields, and for post-graduate business studies. While the programme is designed to consider strategizing behavior in public and political markets, it is fundamentally concerned to link this behavior to the broader social and political implications of such activity. These implications are potentially far reaching and students will be required throughout to critically reflect on the issues and problems associated with strategic marketing in these contested and contentious “markets”.

Programme overview

Students take four courses per semester (during the first three semesters) and are required to complete a masters dissertation in their fourth semester.

First semester The first semester consists of four compulsory courses taken by all masters level marketing students at the School: Strategic Management; Advanced Consumer Behaviour; Branding; and Marketing Theory.

Second semester In semester two, students will take a further four compulsory courses which reflect a specialism in public & political marketing as well providing a grounding in research methodology. The courses are: Research Methods; Political Marketing; Public Marketing; and Public Affairs.

Third semester In semester three, students may choose four specialist courses, depending upon their personal and vocational interests, from an array of electives – at the School and from other departments within the Faculty of Social Science. These include (but are not limited to): Political Persuasion; Public and Corporate Diplomacy; The Policy Process; Political Communication; and Social/Third Sector Marketing.

Fourth semester During the final semester, students produce a 15,000 words masters dissertation which enables a more thorough understanding of the skills and knowledge gained throughout the programme. During the thesis process, which is supervised from beginning to end, students apply relevant theoretical perspectives and scientific research methods in a real-world empirical context.

Tuition fees 90 000 SEK per year for non EU/EEA citizens.

More information on our website: www.fek.su.se/en

Stockholm Business School belongs to Stockholm University.

The University, which dates back to 1878, is a regional centre for research and education, set in a wonderful cultural and natural environment in the world's first national city park.

SBS - Stockholm Business School is responsible for educating the business leaders and managers of the future in both the private and public sector. The school aims to develop the learning process in such a way that creative thinking and critical reasoning are the guiding principles for the entire study programme. Our courses are based on the latest research. Close contacts with the worlds of business and research, both at a national and international level, allow us to offer a transnational education. We have more than 3,500 students, around seventy lecturers/researchers, some forty doctoral students and about thirty administrative staff. We collaborate closely with universities in Sweden and abroad.