Bacharelado em Comunicação

The Communications program prepares students for careers in a wide range of fields, including professional writing, public relations, graduate education, law school, creative positions in public relations and advertising (through the digital communication concentration), and a wide variety of other careers that require competent communication professionals.

The program is an interdisciplinary program of study that approaches the study of human communications and expression through various lenses.

It transcends both the humanities and social sciences emphasizing the scientific approach to the study of communication as well as the more artistic and expressive forms of culture. Throughout the coursework, students become versed in the role of communications in power negotiations and identity formation by examining society, culture, politics, technology, and media in various local, national, and global contexts.

This program sets students up for success in a variety of different occupations, as students cater their degree plan towards their interests in fields such as business, marketing, broadcasting, journalism, media, non-profit work, or continued graduate-level studies in various disciplines.

The major offers students specializations in:

• Business communication
• Professional writing
• Digital communication
• Religious communication

Each specialization prepares students to enter a variety of careers from public relations and human resources, journalism, graduate school, law school, advertising, or a variety of new media positions.

The required internship requirement allows each student to gain professional job experience and direction regarding career choices prior to graduation. The program’s capstone project is a research study based on the student’s area of specialization that is completed in his/her junior/senior year with the help of the communications faculty.

Program Distinctions

• Faculty with interdisciplinary backgrounds including film and media studies, broadcasting, journalism, popular culture, American studies, cultural studies, folklore, and English.
• An emphasis on media and political literacy and analysis.
• Degree plans and concentrations suited for a wide variety of occupations in business, journalism, publishing, non-profits, marketing, or further graduate-level studies.

Siena Heights University is a Catholic university founded in 1919 and sponsored by the Adrian Dominican Sisters. Enrolling a diverse community of traditional-age and working adult students, Siena Heights is a coeducational institution accredited by the Higher Learning Commission that was founded in the liberal arts tradition, offering associate’s, bachelor’s, and master’s degrees. The University is headquartered in Adrian, Mich., with degree completion centers in Dearborn, Southfield, Benton Harbor, Monroe, Battle Creek, Kalamazoo, Lansing, Jackson, and Online.

Mission

The name Siena honors St. Catherine of Siena, a 14th-century Italian Dominican who dedicated her life to a quest for truth and social responsibility. Similarly, the mission of the institution – to help students become more competent, purposeful, and ethical – grows out of the philosophy of Siena.

Throughout its history, Siena Heights has built a proud tradition of innovative responses to challenging social needs. Originally a college for women who intended to become teachers, Siena broadened its offerings over the years and by the 1950s was recognized as one of the nation’s 10 best liberal arts colleges for women.

The mission of Siena Heights University, a Catholic University founded and sponsored by the Adrian Dominican Sisters, is to assist people to become more competent, purposeful, and ethical through a teaching and learning environment which respects the dignity of all.

Accreditation

Higher Learning Commission

In addition to the accreditation of Siena Heights University by the Higher Learning Commission, the following academic programs are accredited by their professional organizations:

• BFA and BA Programs in Art are accredited by the National Association of Schools of Art and Design (NASAD).
• BSW in Social Work is accredited by the Council for Social Work Education’s Commission on Accreditation (CSWE).
• The Division of Education at Siena Heights University is granted Accreditation at the initial-licensure level by the Council for the Accreditation of Educator Preparation (CAEP).
• The baccalaureate degree programs in nursing at Siena Heights University are accredited by the Commission on Collegiate Nursing Education (CCNE), 655 K Street NW, Suite 750, Washington, DC 20001, 202-887-6791.
• The master’s degree program in nursing at Siena Heights University is pursuing initial accreditation by the Commission on Collegiate Nursing Education (CCNE), 655 K Street NW, Suite 750, Washington, DC 20001, 202-887-6791. Applying for accreditation does not guarantee that accreditation will be granted.

Siena Heights holds membership in the Association of Catholic Colleges and Universities, the Michigan Association of Colleges for Teacher Education, the Association of Independent Colleges and Universities of Michigan, the Michigan Colleges Foundation (MCF), the Council of Independent Colleges, the National Association of Intercollegiate Athletics, the Council for Opportunity in Education, the Association of Governing Boards, the National Association of College and University Business Officers, and several athletic conferences, including the Wolverine-Hoosier Athletic Conference.

The University is authorized to prepare students for teacher certification in Michigan and other states. Upon request, students may review University accreditation at the office of the Vice President for Academic Affairs, Sacred Heart Hall, Room 202, on the Adrian campus.