Mestrado em Marketing

The Royal Holloway MSc Marketing is a unique inter-disciplinary one-year course, providing cutting-edge insights into consumer markets, aimed at developing your professional and practical skills as a marketing manager.

This course is certified by the Chartered Institute of Marketing (CIM) and taught by one of the largest marketing departments in the Greater London area, with world-class expertise in areas such as digital marketing, data analytics, services marketing, consumer psychology, consumer culture, tourism and sustainability.

The course is aimed at students who have a keen interest in developing a deep and comprehensive understanding of marketing practice from a multiplicity of perspectives. Through our unique inter-disciplinary approach, you will develop your knowledge of marketing’s contemporary challenges, from the advent of artificial intelligence to the climate crisis. You will build a solid knowledge and understanding of contemporary issues based on state-of-the-art research and practical case materials, giving a well-rounded, challenging and innovative insights into marketing practice and consumer behaviour.

As a student in the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

• Distinct from traditional marketing programmes by focusing on multiple disciplines of marketing and consumer research, from arts and cultural studies to experimental psychology and data analytics.
• Flexibility to tailor your studies to suit your specific areas of interest, such as: marketing analytics, consumer experiences, digital marketing, marketing communications and marketing sustainability.
• International profile created from regularly hosting leading international marketing academics and practitioners who present their work to faculty and students.
• Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.

Read more about our course on our website.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.

Our university was founded by two social reformers who pioneered the idea of education and knowledge for all who could benefit. Their vision lives on today. As one of the UK’s leading research-intensive universities , we are home to some of the world’s foremost authorities in the sciences , arts , business , economics and law . As teachers and researchers, they change lives, expand minds and help current and future leaders understand power and responsibility. We are strengthened by diversity and welcome students and academics who travel from all over the world to study and work here, ensuring an international and multi-cultural perspective within a close-knit and historic campus.

Location

We have a unique best-of-both-worlds location; a safe, leafy campus in Egham, Surrey - less than 40 minutes by train from central London and just seven miles from Heathrow airport, creating the environment where a close-knit community thrives. We also have a central London campus, where a selection of courses such as MSc Digital Marketing are taught.