Mestrado em Gestão Internacional de Negócios (Marketing)

The Royal Holloway International Business Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices.

On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation. There is also the option to participate in a field study trip,involving visits to a range of companies in a different country and an examination of how businesses operate at an international level.

As a member of the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

• Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance).
• Vibrant international community : approximately 60% of our Management students come from overseas, with over 130 countries represented across the University.
• Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.

Read more about our course on our website.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.

Our university was founded by two social reformers who pioneered the idea of education and knowledge for all who could benefit. Their vision lives on today. As one of the UK’s leading research-intensive universities , we are home to some of the world’s foremost authorities in the sciences , arts , business , economics and law . As teachers and researchers, they change lives, expand minds and help current and future leaders understand power and responsibility. We are strengthened by diversity and welcome students and academics who travel from all over the world to study and work here, ensuring an international and multi-cultural perspective within a close-knit and historic campus.

Location

We have a unique best-of-both-worlds location; a safe, leafy campus in Egham, Surrey - less than 40 minutes by train from central London and just seven miles from Heathrow airport, creating the environment where a close-knit community thrives. We also have a central London campus, where a selection of courses such as MSc Digital Marketing are taught.