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Mestrado em Digital Business

Royal Holloway University of London


Sede

Reino Unido

Formato de estudo

Presencial

Idioma do curso

Inglês

Áreas de estudo

Administração de Empresas, Gestão, Marketing Digital

Duração

1 Ano

Ritmo de estudo

Tempo integral

Titulação

Mestrado em Ciências (MSc)

Valores

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Descrição do Programa

Digital Business is an exciting course, aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills.

The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, social media, and data analytics tools to innovate business practices.

A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.

As a student in the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

  • Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
  • New and exciting opportunity to study cutting-edge topics such as Big Data, business intelligence, digital innovation, and social media. Coupled with exposure to highly sought-after skills in data analysis, data visualisation, and web analytics.
  • Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.

Read more about our course on our website.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as we can.

Informações da Insituição

Our university was founded by two social reformers who pioneered the idea of education and knowledge for all who could benefit. Their vision lives on today. As one of the UK’s leading research-intensive universities , we are home to some of the world’s foremost authorities in the sciences , arts , business , economics and law . As teachers and researchers, they change lives, expand minds and help current and future leaders understand power and responsibility. We are strengthened by diversity and welcome students and academics who travel from all over the world to study and work here, ensuring an international and multi-cultural perspective within a close-knit and historic campus.

Location

We have a unique best-of-both-worlds location; a safe, leafy campus in Egham, Surrey - less than 40 minutes by train from central London and just seven miles from Heathrow airport, creating the environment where a close-knit community thrives. We also have a central London campus, where a selection of courses such as MSc Digital Marketing are taught.

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