MSc Marketing Internacional e Desenvolvimento de Negócios

Along with broadening their knowledge of Marketing & Business Development, students learn to master tools, concepts and decision-making methodologies to create value for businesses.

Based on a hands-on approach, students are immerged in the intricacies of agile tactics and strategies and develop skills to become efficient decision makers.

The aim of the MSc in International Marketing & Business Development is to prepare job-ready professionals thanks to a balance of theory and practice.

The interaction with the business ecosystem helps students to gain accurate skills and expertise in order to evolve properly in high-volatilitytoRole-playingand businessdecision-makersRole-playingimmersed, sectors.

This program enables students to acquire a concrete vision of the challenges faced by companies and tackle them, opening the door to a promising future in business.

Key Points:

• Full immersion in the business ecosystem
• Strong links with international companies
• Learning with professionals from the field

Assessment methodology

The assessment methodology is as follows:

• Professional situation exercises
• Online Business Simulation Game
• Business Reports
• Case studies
• Empirical marketing research reports
• Professional project
• Oral group presentations
• Role playing games and professional simulation exercises

Founded in 1974, the Paris School of Business is a state-recognized French management school that combines academic excellence, international awareness, and professional experience.

We are an international Business School with a mission to educate creative, agile, and open-minded leaders, equipped with cognitive skills developed around new emotional, collaborative, and systemic intelligences.

Renowned at both national and international levels, the school offers a complete range of programs in both undergraduate (Bachelor of Business Administration) and postgraduate (MSc, Master in Management, MBA, DBA), taught by a French and international faculty.

The school is also internationally accredited by AMBA, EFMD Master, AACSB, and BGA.

Every year, we welcome international students coming from all over the world to study in one of our 4 programs fully taught in English:

• Master in Management: 5-year master-level post-secondary degree
• Bachelor General & International in Management: 3-year license level post-secondary degree
• Master of Science in Management: 1-year master-level degree to deepen your expertise in a specific field
• Master of Business Administration: 1-year master-level degree for experienced professionals

We also welcome students coming either from partner or non-partner universities. Students can study with us for various durations: two weeks, one semester, or one full year.

• Exchange and Study Abroad Program: international students can study at our institution for one or two semesters, starting in the Fall Semester or the Spring Semester.
• Short Programs: our two-week program in winter or summer allows students to discover Luxury, Artificial Intelligence, or FinTech while enjoying the City of Light. The courses also include out-of-class activities related to the field of studies.