Programa de Mestrado em Comunicação Estratégica

The Master’s Programme in Strategic Communication is designed for students with a variety of subject backgrounds within the wide field of communication and focuses on critically understanding and implementing strategic communication and the competencies needed to implement it. By strategic communication, we refer to professional communication aimed at satisfying long-term organizational and community goals.

In the program, the students develop the skills required across the fast-changing media and communications industry, such as mastery of strategic storytelling, content production, and visual design; in-depth understanding of how to use the web and social media for strategic purposes; as well as training in sound research practice, clear and effective writing and critical thinking.

The program is comprised of two interrelated themes which run over two semesters. One is oriented to research and critical thinking regarding organizational and strategic communication, the other to the development of a set of communicative skills related to professional working life.

During the first semester, perspectives on communication and the media related to the understanding of contemporary organizations’ strategic communication in society are introduced, including critical approaches. The students then work with content and management in the context of producing a branding assignment from a target audience perspective. Thereafter, a multimodal approach to visual communication is explored. Finally, theories and research about the role of social media in society from a strategic communication perspective are presented.

During the second semester, students apply and integrate technical and communications skills developed in previous modules to create an online strategic campaign for an organization or company. Thereafter, research methods and approaches are presented which are then applied in the upcoming thesis. The final independent thesis project consists of the students’ conducting a complete scientific study in line with media and communication studies and ethical guidelines.

Throughout the program, students work individually, in pairs, as well as in a team. The program assumes and promotes creative learning through "trial and error," independence, and responsibility.

The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.

Örebro University is a young, modern and rapidly growing university with an ambitious agenda for the future. Our students and researchers are living proof of our aim to create an attractive place for both work and study.

Our vision - the courage to review and the ability to evolve – forms the base of our everyday work. Our master students come from around the world, and benefit from close contact with other students, teachers, researchers and professors - our class sizes are never more than 30 students.

We offer high-quality international master’s programmes in a variety of disciplines: social science, communication, statistics, informatics, chemistry, robotics, medicine, physiology and economics.

We have two campuses - the main campus and our specialised medical campus. Both are well-connected to the city centre of Örebro, as well as being close to nature.

Örebro also has one of the widest-ranging selections of sports and events available in any city in Sweden, and is enviably located - Stockholm, Gothenburg and even Oslo can be reached directly from Örebro.

We have a range of departments set up to help you from registering interest to registering for study. As a prospective student, you can get direct help with the application process; once accepted, we offer dedicated support with accommodation, visa queries and more. When you arrive in Örebro, you will be greeted by our Student Support team, who organise a comprehensive introduction programme for new arrivals.

If you are looking to study a high-quality master programme and experience the best that Sweden has to offer, consider Örebro University as your first choice.