Mestrado em Gestão de Ativos Digitais e Mídia

The MA in Digital Asset and Media Management (DAMM) programme explores the opportunities and challenges that organisations face as they attempt to develop effective strategies to manage ever-increasing amounts of data in the form of digital assets. Because the management of digital assets has become a critical concern for organisations operating across nonprofit and for-profit sectors, this programme is playing a critical role in preparing students for DAMM-related careers.

Combining theoretical and practical components, the programme is designed to link important theoretical ideas with industry-focused case studies and practical group projects. The MA DAMM team recently welcomed world-leading DAM expert Theresa Regli to the DAMM team, a move designed to ensure that our students are industry-ready on completion of this programme.

Key benefits

• We draw on a wide range of expertise, offering insights into curatorial and archival practices associated with digital asset management across industry sectors, encompassing nonprofits (e.g. libraries, orchestras, museums) and for-profits (e.g. broadcasting corporations, gaming companies, commercial archives, social media).
• The programme is designed to encourage students to critically explore interesting questions into the nature of digital technology and socio-economic questions such as rights and project management.
• The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets throughout their lifecycle. Tutors come from a diverse and highly interdisciplinary backgrounds, having managed digital archives in the nonprofit heritage sector or, for example, worked on large digital projects in the gaming, film, or broadcasting sectors.
• Through the optional internship module, students can have direct access to some of the world’s most important cultural and media institutions.
• Close links and regular speakers from the content sector give students unique insights and up-to-the-minute knowledge of new trends in DAMM and related areas of research/work.

Meeting the challenges of today conceptually, historically and imaginatively.

One of the most prestigious arts and humanities faculties in the country, A&H is based in the heart of London and boasts close ties to many of the city’s most renowned cultural institutions, such as the British Museum, Shakespeare’s Globe and the National Portrait Gallery. Formed in 1989 when the former Faculties of Arts, Music and Theology were amalgamated, the following three decades have seen A&H grow to one of the broadest, most diverse faculties of its kind.

We offer undergraduate degrees, postgraduate master’s courses and extensive research opportunities in all aspects of human culture and history, from ancient languages to contemporary film studies. A commitment to interdisciplinarity is central to what we do and the successes we have achieved – borne out in our collaborations, our joint-events and our combined reached/teaching with other departments.

Recent successes include:

• Numerous A&H departments being ranked in worldwide ‘Top 20s’ – for example Philosophy (9th), Classics (12th), English (16th) and History (17th) - QS World University Rankings 2022
• 95 % of Faculty research judged to have made a ‘world leading’ (4) or ‘internationally excellent’ (3) impact [REF 2021]

Our Faculty's vision

To be one of the world’s leading arts and humanities faculties, recognised for the quality, impact and integration of our research and education, and for the exceptional student experience we offer.

Key statistics in the Faculty of Arts & Humanities

• One of the largest faculties in the university (c.a. 5000+ students)
• Around 24 % of our current students are International and 16% are EU
• C.a. 900 academic and professional services staff members
• Host to over 1000 Study Abroad students every year