Mestrado em Estratégia e Comunicação Digital

Implementing an effective digital strategy, using the appropriate digital channels and supports, has become a significant challenge for companies. The Master in Strategy and Digital Communication at the IIICP trains you to become a digital expert, from strategy definition to its deployment, including the management of digital projects.

Following this course, you will work in a communication agency or the Marketing or Communication Department of institutions, large groups, or SMEs to implement digital communication projects.

At the end of the 5th year, you obtain the title of Expert in Digital Strategy level 7 registered with the RNCP and recognized by the State.

This Master's degree can be done alternately.

This training in communication and digital strategy is accessible in the 4th or 5th year.

To join the training in the 4th year: you must have validated three years of teaching (180 ECTS) in the web (web development, DTP, web design), in IT or in related fields, or in communication, marketing, or commerce. For example :

license pro digital professions

professional computer science license - web applications

information-communication license

professional license in communication professions

marketing and communication license

bachelor of business school, communication and/or marketing option

To integrate the training in the 5th year: you must have validated the 4th year of teaching (240 ECTS) in digital, communication, or marketing. For example :

master one in communication

master's degree in digital communication and social media

master one in communication and multimedia

master one in web marketing and digital communication

master's degree in computer science, web, mobile, and multimedia course

4th year of business school

At the end of this Master, you will be able to:

control a digital device

define the technical solutions of a digital project

define a digital strategy

deploy a digital communication and marketing system

For 30 years, the Institut International De La Communication Paris (IICP) has been communication, journalism, and creative school in Paris. It trains communication and journalism professionals who are fully operational upon leaving school. It offers Bac to Bac + 5 programs, accessible on a work-study basis, and delivers several certified levels 6 and 7. Bridge years in communication and journalism are possible.

Our school trains people in journalism, communication, and creation, three professions intended to work together but are often overlooked. The IICP - Institut International De La Communication Paris, plays the card of the interaction between our students of these three courses to make them work and think together throughout the year: joint courses, crossed seminars ... all opportunities are good to create interaction and promote the emergence of good practices that will be useful for their future professional life.

Innovation in pedagogy makes it possible to offer students an experience and constantly put them in a situation to make them aware of a professional world undergoing profound change.