Mestrado em Gestão Comercial e Marketing

The profession of Commercial and Marketing Director in an organization requires mastery of general management skills, but also of specific ones, adapted to the particular dynamics of the commercial area and the functioning of the markets. These skills must be accompanied by a strategic perspective of management work, which will invariably be projected on the business and marketing planning processes. On the other hand, this managerial function is closely linked to market research, without whose information no commercial or marketing decision-making can be considered.

The commercial management must also master all distribution, marketing and sales operations, as well as customer and account management techniques that are shaping the new models of commercial organization.

Last but not least, today's Marketing department requires a deep and up-to-date knowledge of marketing and commercialization in digital environments, without which its work would be simply ineffective.

Why Study at the IMF Institute of Business Sciences?

An Innovative Center With Solid Roots

The IMF Institute of Business Sciences is a university center created in 2013 by the promoting action of the IMF Group, dedicated to online training, and from whose experience and trajectory it draws. The IMF Institute of Business Sciences has as its hallmark the constant revision of its teaching methodologies with the aim of achieving at all times the most perfect adaptation of its studies to the changing reality of a fully digitized student body.

An Official Higher Education Institution

The Administration of the Autonomous Community of Madrid legally recognized the center in 2014, and the Spanish Ministry of Education proceeded to register it as an official university center in the Register of Universities, Centers and Degrees of Spain with the number 28053812. The Institute of Business Sciences IMF is legally authorized to teach all its official studies in the on-line or remote modality.

A Reference University

Academically, the IMF Institute of Business Sciences is attached to the Camilo José Cela University, one of the youngest universities in Spain, created in 2000 by the prestigious SEK Educational Institution, whose academic proposal is based on three pillars: interdisciplinarity, innovation and internationality. The UCJC Villafranca del Castillo campus is one of the best in the university system, both for its facilities and for the beauty of its landscape.

IMF is a national reference in training to businesses and individuals; attested by the more than 125,000 students trained. Our training is based on the diversity of areas and expertise of the subjects we teach. The quality and reputation of our services are guaranteed by entities such as the ISO 9001 and 14001, ANCED ( National Association of Distance Education Centres), and The Association to Advance Collegiate Schools of Business (AACSB). Today, in our catalog we teach subjects like Renewable Energy Occupational Risk Prevention, and Human Resources. We have private and official qualifications, the latter the result of the alliance signed with prestigious universities, Which allows us to offer securities regulated by the Ministry of Education. Students have the opportunity to select the mode they want to make your course and companies can choose to use our service management training bonus to process your credit. We rely on a team of professionals specialized in each area to provide tutorial and learning assistance to students, ensuring that at all times get a personalized, comprehensive care team.

Among our tools have an employment and practices of both our private customers and companies that can benefit from a meeting place in the labor market. We also have an innovative platform for online training, with over 250 courses available. We have developed custom work for companies like Acciona, Navantia, Adecco, Cintra, Iberdrola, EGMASA, Voice of Galicia, Etc. We also work with employers, social partners, and public administration to promote free training to specific groups and the unemployed. In short, we are an organization whose main goal is the satisfaction of our customers and for that, we have just found a way to get it: strive, every day, to give our best.

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IFM's vision is to be an international leader in distance learning and online professionals in technical areas.

Mission

We want to grow with you. The aim is to ensure a high level of satisfaction for our customers through personalized attention and excellence in service quality. This objective requires continuous improvement in the technical and material resources, and maximum involvement of all staff training to MFIs is a different experience.

Values

• Make available graduate training, providing quality training at competitive prices.
• Opting for new technologies to add value to training.
• Physical proximity to students through our international network of offices and associated centers.
• Personalized academic mentoring system. Motivated an extremely professional team.
• Internal commitment to our team, establishing policies that allow professional development based on trust, flexibility, and self-requirement.
• More than 150K students with a satisfaction of 98%
  • The employability of our students is 99%
  • International scholarship plan
  • More than 20 years of offering teaching of the highest quality.
  • Job and Internship Pool
  • Networking with professionals