Mestrado em Marketing de Marcas de Luxo

A unique programme, designed to reflect the distinctive nature of the luxury brand sector. Our Masters in Luxury Brand Marketing provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry.

You’ll study a range of topics, provide a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. We’ll help you develop your intellectual skills together with the contemporary skills and practices needed to excel in the industry.

There is also an opportunity to complete a work placement, volunteering work, desk-based consultancy or even study abroad. Students are also given the opportunity to engage in independent research through the research project.

The programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership. Upon graduation, you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in the industry. The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competencies in order to successfully achieve jobs within the luxury brand sector.

GCU London is a professional postgraduate university campus of Glasgow Caledonian University (GCU) , located in an ultra-modern environment in the heart of London . Situated in Spitalfields, one of London’s most attractive locations, GCU London is in proximity to the capitals globally recognised financial and fashion industries.

The campus offers a range of MBA and MSc courses , high-quality teaching and links with international businesses. GCU London provides students with an enriching and diverse learning experience underpinned by a vibrant international, intellectual and cultural life. We attract students from over 56 countries, from a range of backgrounds from all corners of the world.

Career Focus

Our university is an institution that believes in "careers come first". Excellence in education lies at the heart of our mission; therefore, we aim to equip our students with the necessary skills to excel in their chosen professions by offering high quality, flexible and accessible learning.