Mestrado em Gestão de Marketing Internacional

Why a Master’s degree in International Marketing Management?

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication.

The Program goals will touch on various types of learning: fostering attitudes and values, developing competency in performance, and acquiring information and concepts.

The participants will develop skills and competencies in critical elements of strategy: business (marketing, marketing research, sustainability, and social media communication, etc.), planning and design thinking, leadership and emotional intelligence, and ethics. Thanks to the partnership with the Saint Joseph’s University of Philadelphia (USA), one of the most representative academic institution in the US, all the training activities (lectures, researches, assignments, project works, etc.) will be held in English by Faculty Members, Visiting Professors and Guest Speakers from American and International business context.

In order to allow students to be properly prepared to deal with the international experience, GEMA Business School has designed a “Starting Path” as a first phase of the Master Program that will be held in Rome and focused to the following areas: Marketing and Communication Fundamental, Team Building and Personal Skills.

Recipients

Applicants should not be older than 30 years and have a relevant first Degree from a recognized University or other equivalent higher education Institute. In addition, candidates should demonstrate a B2 level (QCER) of English language knowledge or above, minimum standard requested by Saint Joseph’s University to attend its classes.

Every candidate will be expected to have an interview with school admission officers in order to assess motivation, attitudes, starting level of competencies and expectations.

Learning Goals and Methods

International Marketing Management Master Program expects to build next marketing professional experts, giving them the opportunity to acquire new concepts and get practical competences. Students will foster their attitudes and values and develop competency in performance while learning theories and principles about Marketing and Communication.

The learning method will leverage the participants’ potential in order to give them the opportunity to assess their competency levels and identify areas for development, to reinforce concepts, theories, and applications in helping them to think broadly and lead strategically, to develop skill and competency in strategic planning, leadership and emotional intelligence, business and ethics. All classes are held in English so to improve the language skills together with core topics.

Key Benefits

• Acquisition of international marketing competencies together with a definitive improvement of English language skills

• Life and study experience in two different countries (Italy and USA)

• Proven practical and experiential learning methodologies and tools

• Opportunity to obtain an internship at the end of the program

• Partnership between two prestigious educational institutions (GEMA Business School and Saint Joseph’s University)

Programme Phases

Phase 1 : November/December (Rome)

Phase 2 : January/April (option 1) - January/August (option 2) (Philadelphia)

Phase 3 : May/December (option 1) – September /March (option 2) (Italy)

PHASE A

• GEMA – Rome (Italy) – 2 months
• CONTENTS: Marketing Basics and Fundamentals

PHASE B

• SJU – Philadelphia (USA)
• Option 1 – 3,5 months
  • CONTENTS: International Marketing – Social Media and Organization – Strategic Change and Leadership – Innovation and Design Thinking – Collaboration and Conflict in International Teams
• Option 2 – 7 months
  • CONTENTS: same topics of above, with an additional active learning module consisting in tasks, project works and experiences in order to develop practical skills.

PHASE C

• Companies and Organizations – Italy – 3/6 months
• Internship opportunity in Companies and Organization based mainly in Italy where the student can implement what learnt during master experience. Every student will be offered the chance to be candidate for a 3/6 months period position

For more than 35 years, GEMA Business School has developed high-level management training courses for people and organizations at national and international level. With its wide array of postgraduate Master’s degrees, Executive programmes for entrepreneurs and managers, Corporate programmes for public and private enterprises, and international certification courses in human resources, marketing, and project management, also held. Connections with the world of business and business associations, excellent training programmes, a Faculty with international standing, a renowned and strategic brand:

These are just some of the elements that make GEMA Business School a choice of excellence in the Italian landscape of management schools.

Why GEMA Business School?

Gema Business School has been offering management training, on behalf of national and international companies, for over 30 years.

Our wide range of Post Graduate Courses, Executive Programmes for entrepreneurs and managers, Corporate programmes for public and private companies, classify our Business School as one of the most dynamic and remarkable in the national landscape.

We are a qualifying and distinctive item in the field of training, with the objective to enhance talents, develop skills, promote the growth of people and companies.

GEMA Business school has a strong connection with the corporate-and-associations world, with a range of training programmes of excellence, an international Faculty and recognition and certifications in the field of management training. These are but a few of the elements that make GEMA Business School a choice of excellence inside the Italian landscape of business schools.