Mestrado em Administração de Empresas em Business Analytics

Gannon University is a student-oriented teaching university. This philosophy guides our approach to curriculum design, teaching, and advising. We recognize and understand the dramatic changes ongoing in the world of business.

This MBA in Business Analytics program is designed to offer students a more contemporary learning experience by infusing the application of both technology and data analysis into the business curriculum. The curriculum includes courses that are designed to cover the functional areas of business and are infused with the application of technologies. Students will apply the appropriate methodologies for analyzing big data in the context of a specific business perspective in courses such as business forecasting, financial modeling, and data-driven strategic planning. The MBA in Business Analytics program utilizes today's modern business tools to analyze data and make data-driven decisions in any of the functional areas of business they choose to focus their career path in.

Graduates of the MBA in Business Analytics will be prepared for employment across a broad spectrum of disciplines, including marketing, supply chain management, human resources, and finance. Consistent with Gannon's entrepreneurial spirit, the MBA in Business Analytics will also include coursework designed to develop a student's entrepreneurial mindset, identify and assess business opportunities and even finance a potential venture.

Gannon University’s MBA program was founded in 1970 and our experience as the region’s first and largest graduate school of business has taught us some important lessons. Simply having a master’s degree, regardless of the type of degree or apparent status of the degree-granting institution, is no assurance of success. To succeed in business, individuals need applicable skills, an understanding of the world of business, and an appreciation for work. Our network of over 1,400 MBA alumni is a proud testament to Gannon’s ability to make success happen for its graduate students. Gannon MBA Alumni include Presidents/CEO’s, Vice Presidents, CFO’s, Treasurers, and Managing Partners. In addition, over 60 have earned advanced degrees, including doctorates from some of the most prestigious academic institutions in North America (Indiana University, University of Michigan and University of Pennsylvania’s Wharton School, Stanford University to name a few). More than 45 Gannon MBA’s are currently teaching in colleges and universities.

STEM-Designated Degree Program

Gannon's Master of Business Administration in Business Analytics is a STEM Designated Degree Program. This makes it possible for international graduates in the United States to apply for an additional 24 months of Optional Practical Training (OPT) upon graduation. To be eligible, students must have a STEM degree from an accredited U.S. school and must secure employment with an employer that includes a minimum of 20 hours of work per week and formal training within the STEM field.

This designation reflects the program's commitment to the traditional MBA coursework with an emphasis throughout the curriculum on utilizing today's technology for data-driven decision-making.

The Dahlkemper School of Business has uniquely infused quantitative methods into the traditional MBA coursework focused on the functional areas of business. Students start the program with a course in the Technological Environment of Business and then progress to using more sophisticated technologies in courses like Strategic Global Marketing & Analytics, Financial Management & Modeling, and Organizational Communication & Data Visualization. The program offers students an opportunity to delve deeper into the foundations of business in an applied environment, and one where business and technology go hand-in-hand.

The ambiguous and complex nature of today's business environment calls for leaders with cutting-edge skills who can leverage modern technology to make swift and accurate data-driven, strategic decisions. Across a wide range of industries, our graduates are poised to add immediate value to any organization.

Gannon is a Catholic, Diocesan university dedicated to excellence in teaching, scholarship, and service. Our faculty and staff prepare students to be global citizens through programs grounded in the liberal arts and sciences and professional specializations. Inspired by the Catholic Intellectual Tradition, we offer a comprehensive, values-centered learning experience that emphasizes faith, leadership, inclusiveness, and social responsibility.

Gannon's Great Location

We are located in Pennsylvania's fourth-largest city and one of the busiest ports on the Great Lakes. Gannon’s urban campus, in the middle of downtown Erie, is within a two-hour drive of Cleveland, Buffalo, and Pittsburgh. Our unique location and facilities create a special atmosphere conducive to learning, scholarship, research, service, and personal growth.

The Gannon Experience

Ask students when they've had the most fun at Gannon, and you'll get a variety of responses: making new friends in their FYT group, hanging out in The Commuter Corner, having deep conversations in their residence hall, or going to events at The Knight Club. Everyone has a different answer. That's because Gannon offers a wide variety of activities and organizations to meet all interests.

We recognize that each student is a unique individual with different interests, strengths, and dreams. Our goal is to help students create a sense of belonging on campus by providing them with a variety of opportunities to find their fit.

Our welcoming, friendly environment is the perfect place to participate in on-campus events, join one of our 100+ organizations, and try something new.

Our student-run Activities Programming Board organizes fun events including speakers, concerts, and trips. Our Recreation and Wellness Center offers group fitness classes, intramurals, and sports clubs. You can learn more about yourself and your place in the world through our Campus Ministry Office and Center for Social Concerns. There are also countless ways to travel through Study Abroad, faculty-led trips, Alternative-Break Service Trips, and our TRAVEL program. And our Office of Leadership Development and Campus Engagement offers developmental programs that help students better understand themselves and their leadership potential in order to better the world around them.

No matter what you choose to engage with, there's a place for you in the Gannon Family.